Breaking the rules: H&M & Mugler’s landmark partnership collection

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H&M x Mugler

A fusion of iconic design and contemporary innovation, H&M and Mugler‘s groundbreaking collaboration is set to be the talk of the town. This partnership, slated to launch on May 11, 2023, is a testament to Mugler’s enduring legacy and the future of fashion. With an impressive collection by creative director Casey Cadwallader, Mugler’s avant-garde vision is seamlessly translated into wearable pieces for both men and women, available in select stores and online.

A Legacy of Trailblazing Design

For decades, Mugler has been at the forefront of pushing boundaries in the world of fashion. Founded by the late Manfred Thierry Mugler in 1973, the brand’s audacious approach to style and beauty has embraced body positivity, gender fluidity, and confidence, redefining the standards in the industry. Casey Cadwallader, who joined the house in 2018, has since breathed new life into Mugler’s vision, crafting garments that are both unmistakably Mugler and undeniably modern.

A Collaboration Born of Passion

Initiated before the passing of Manfred Thierry Mugler in January 2022, this collaboration is a heartfelt tribute to the House’s legacy. The collection, curated by Cadwallader, showcases the essence of Mugler, combining classic signatures with contemporary interpretations.

Ann-Sofie Johansson, creative advisor at H&M, praised the collaboration, saying, “We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler. Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape.

H&M x Mugler

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A Celebration of Icons

True to the Mugler spirit, Cadwallader’s collection features the house’s most recognizable designs, from bold bodysuits to sharp tailoring and intricate denim work. As the creative director himself put it, “It is truly an honor to collaborate with H&M. The collection is a celebration of everything that defines Mugler as a house, and each piece is authentic Mugler.”

The collection highlights the brand’s signature fit, emphasizing strong shoulders, a defined waist, and the curves of the human body, while also incorporating limited-edition archive remakes selected by Cadwallader for their modern relevance.

Uniting Fashion and Music

In line with Mugler’s long-standing association with music, performance, and subculture, the collaboration also includes a special music video featuring rising stars Amaarae, Shygirl, Eartheater, and Arca. The artists have come together to perform a fresh take on Stardust’s 1998 hit “Music Sounds Better With You,” celebrating the spirit of the collection and the sense of community that defines Cadwallader’s vision for Mugler today.

H&M x Mugler

This collaboration between Mugler and H&M is more than just a union of two powerhouses in the world of fashion – it’s a celebration of Mugler’s rich history, a showcase of its evolution under Cadwallader’s direction, and an affirmation of the brand’s commitment to pushing the boundaries of design and style.

In a world where fashion is constantly changing, Mugler and H&M’s partnership is a testament to the power of innovation and the beauty of blending the past, present, and future. With this collection, fans of both brands can own a piece of fashion history and embrace the transformative, cross-gender styling that has been at the core of the Mugler ethos.

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