Fashion is a never-ending ball, swirling through time, always eager to embrace new rhythms. One such rhythm echoing through the corridors of style today is the symphony composed by Swedish giant H&M and the vivacious artist Trevor Andrew, otherwise known as GucciGhost. Together, they march onto the fashion stage, setting it ablaze with a streetwear-inspired collection celebrating Disney‘s 100th anniversary.
The collaborative collection, available from July 20 both in-store and online, is a jubilant tribute to beloved Disney characters. You will find Mickey Mouse, Goofy, and Donald Duck springing to life in whimsical graphics and prints on T-shirts, polo shirts, sweatshirts, varsity jackets, and a slew of denim pieces, all carefully curated to honor a century of Disney magic. Trevor Andrew has deftly fused his signature style into this homage, weaving in his characteristic ghost and flying egg symbols, lending a contemporary edge to the nostalgia-filled collection.
Taking their venture a step further, H&M introduces, for the first time, limited-edition skateboards. These coveted objects bear the charming imprint of Disney characters, augmented by Andrew’s hand-painted Disney logo, making each piece a work of art on wheels.
In a fitting celebration of this unique partnership, H&M’s Williamsburg, Brooklyn, location is set to morph into an interactive gallery space. The venue will showcase Andrew’s artwork for the Disney collaboration, inviting patrons to immerse themselves in the heart of the collection from July 20 to August 23.
Indeed, H&M isn’t alone in its bid to toast Disney’s landmark anniversary. Fashion heavyweights like Tommy Hilfiger, Karl Lagerfeld, Vera Bradley, and GIVENCHY, among others, have all presented their own heartfelt tributes through capsule collections earlier this year.
The Disney collection, H&M’s second major collaboration this year after the highly successful one with Mugler, is a sartorial journey through 23 different styles, with prices ranging from $5.99 to $135, covering both apparel and accessories.
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