HERBELIN opens its first global flagship in Paris

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HERBELIN global Flagship Paris

Seventy-five years, such a longevity should be celebrated with pomp and circumstance and this is what the French watchmaker HERBELIN has done. After bringing a breath of fresh air to its legendary Newport collection with the release of the Newport Slim Squelette, limited to 500 pieces, the watchmaker founded in 1947 opened its very first flagship store in the très chic 6th arrondissement of Paris.

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Located at number 58 rue Bonaparte, in the heart of the Saint-Germain district, renowned for its chic cafés such as Café de Flore and Les Deux Magots, as well as for its restaurants and elegant boutiques, it will have Rolex, Omega, Longines and Breitling as neighbors.

The new 140 m² (1,507 sq ft) showcase, spread over two levels, opens a new chapter for HERBELIN, which recently changed its former name from Michel Herbelin to simply HERBELIN.

HERBELIN global Flagship Paris

Designed like a Parisian loft and reflecting the brand’s new identity, the flagship is luminous, linking the interior to the exterior through large windows totaling 12 meters of linear space. Subtly evoking the decks of boats with its fine strips, the blond oak parquet floor highlights the light-colored walls, enhanced by touches of exposed stone.

The beams are sanded and painted in white, and the whole is timed by cast iron posts. A Haussmann-style staircase, with its off-white resin-covered steps and decorative openwork iron railing, leads to the first floor, opening onto a boudoir lounge and a space fitted out as offices.

Also custom-made, the furniture combines natural materials, such as wood, with brass and the typical HERBELIN blue. From the Antarès watch bar to the Newport/Cap Camarat lounge, different spaces, each dedicated to a collection of the watchmaker, invite the visitor or the watche-lover to live an unforgettable HERBELIN experience and journey.

HERBELIN global Flagship Paris

Boutique HERBELIN
58 rue Bonaparte
75006 Paris
France