The wine and spirits world has always been about tradition. It’s a legacy of patience, time, and mastery. Yet, in the swirling glass of cognac, innovation meets tradition, blending seamlessly. In this universe, the House of Hennessy has etched its name in golden letters, continuously reinventing itself through art and culture. Over the past decade, the iconic Hennessy Very Special bottle has been the canvas for urban culture artists to showcase their vision. And this year, it was the charismatic Stephane Ashpool’s turn to brush his colorful signature onto this renowned bottle.
“The need for change, for evolution, and for artistic expression are values deeply rooted in the heart of Hennessy,” mused an insider from the House. Truly, these core beliefs mirror the ethos of Stephane Ashpool. The vivacity of the Hennessy Very Special blend has found a harmonious dance partner in Ashpool’s vibrant and urban artistic flair.
Both, the House of Hennessy and Stephane Ashpool, possess an uncanny ability to remain timely. They remain inspired by the pulse of the present, while their roots delve deep into tradition. It’s akin to a dance where the steps change, but the rhythm remains timeless.
It is said that when Ashpool ventured into Cognac, the birthplace of Hennessy, it was a moment of serendipity. The spirit of the region, with its rich history, mingled perfectly with his artistry. He saw a cognac that mirrored his multifaceted artistic journey – vibrant, versatile, and teeming with character. Thus, was born a limited edition that left many in awe.
This unique edition of Hennessy Very Special encapsulates the distinctive blend of the cognac, while Ashpool paints it with his trademark urban touch. The innovation this time? Not just a redesigned label but a bottle transformed with a mesmerizing “chameleon” paint that transitions from blue to yellow and then to green. Its iridescence echoes the dynamic nature of the cognac, akin to the vivid colors dancing in varied lights.
Reflecting on Ashpool’s journey, the streets of Paris’s 9th arrondissement and the bustling Pigalle district have been pivotal. Two decades ago, a youthful Ashpool embarked on a creative adventure with the inception of the Pain O choKolat collective, leading to the birth of VIDA9, a fashion show production company co-founded with his mother. Today, his brand Pigalle stands as a testament to his vision, reflecting a rich blend of identities and genres, making him a coveted collaborator for brands worldwide.
However, while Ashpool’s touch brings a renewed visual delight to the Hennessy Very Special bottle, the cognac within remains timeless. Among the world’s top-selling cognacs, Hennessy Very Special is a testament to expert craftsmanship. Aged primarily in new oak barrels, it exudes a freshness paired with intoxicating fragrances. The sensory journey begins with the scents of roasted almond and brown sugar, teasing hints of grape fruit. On the palate, it unravels a rich tapestry of aromatic intensity, from creamy vanilla to fresh floral notes.
Such is the charm of Hennessy Very Special that it continues to inspire artists year after year, resulting in limited editions that are as fleeting as they are enchanting. Whether you relish it neat, with a hint of ice, or swirled into a cocktail, its vivacity is undeniable.
For those fortunate to be in France, this limited gem can be procured from select wine merchants, at the iconic Hennessy boutique in Cognac, on Clos 19, at STR.EAT pop-up, and on esteemed Samaritaine’s third floor. An exclusivity, priced at 52 euros for a 70cl bottle.
Alcohol abuse is dangerous for your health
Click on this link to read this article in French version