After an eight-year hiatus, Helmut Lang and UNIQLO are coming together again for a new collaborative project, this time focusing on Helmut Lang’s iconic jeans, a classic of the brand.
First introduced in Helmut Lang’s Spring/Summer 1997 collection, inspired by vintage Levi’s, the “HELMUT LANG JEANS” label reflects the brand’s minimalist vision, enjoying a particularly cult-like popularity since its debut.
Revisited by UNIQLO and its Jeans Innovation Center, Helmut Lang x UNIQLO jeans essentially opt for a clean, tone-on-tone look where details like seams, rivets and buttons match the wash of the jeans, while fabrics (recycled organic cotton) and sewing threads are made from recycled materials.
You can also read:
FENDI Resort 2023 – New York Fashion Week
Giorgio Armani opens new store in the Galleria Vittorio Emanuele II
Casablanca & Globe-Trotter launch a collection of luxury luggage
Thought to be “a new approach to denim,” Helmut Lang x UNIQLO Classic Cut Jeans, available in white, dark gray and dark indigo, will be available online starting September 26 and in select UNIQLO stores.
