Helinox and OBEY, two creative forces in the world of art, streetwear, and design, have come together to present a collaboration that is the epitome of urban and outdoor living.
The South Korean specialist in high-end outdoor gear, Helinox, and the street art project by artist and skateboarder Shepard Fairey, OBEY, have combined their expertise to create six unique pieces that embody the best of both brands.
The inspiration behind this collaboration came from the idea of finding spaces to escape the hustle and bustle of city life and explore the great outdoors in one’s backyard. The two brands wanted to bring their love for the outdoors and urban life together, and the result is a true collaboration that blends their skills and offers something new and unique.
The Helinox and OBEY collection includes a range of products that cater to outdoor enthusiasts and city dwellers alike. The Sunset Chair is a comfortable high-back chair that is perfect for outdoor gatherings and can be folded up for easy transport. The Table One Hardtop offers stability and is lightweight, making it a must-have for outdoor gatherings. The Personal Shade provides sun protection with its minimalist design, and the Laundry Bag is a simple yet functional daypack. The Satchel is a perfectly sized shoulder bag for carrying essentials, and the Cushion Cover adds a touch of uniqueness and comfort to the Sunset Chair or any other venue.
“As a design-driven brand with roots in art, fashion, outdoors and music, we were honored to collaborate with OBEY on the latest collection. Both brands are heavily influenced by creativity and personal expression, and OBEY’s signature art ended up meaning a lot of things, from really seeing what’s in front of us to the freedom and meanings behind street art,” said Young Lah, Global CEO of Helinox.
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Click on this link to read this article in French version