Appointed as Hackett London‘s ambassador in November 2021, legendary British racing driver and Formula 1 world champion Jenson Button continues to step into his role with great style. He is once again the face of the brand’s new Fall/Winter 2022 campaign, a new campaign that coincides with the launch of a new logo “inspired by the contemporary simplicity of stylish men.“
Conceptualized by creative agency Comunica+A and photographed by British fashion and portrait photographer Charlie Gray, the new campaign continues to highlight the brand’s heritage and London roots expressed through its beige, orange and dark blue color palette as well as its premium fabrics such as tweed and merino.
The launch of the new campaign is an opportunity for the brand to unveil its new graphic identity that takes it “into the future to find inspiration, without losing sight of its heritage or history.”
Inspired by founder Jeremy Hackett’s motto, “Keep it simple,” the brand has removed its iconic melon and umbrellas to keep only the contemporary Sans Serif logo.