Italian high fashion maestro Giorgio Armani has unveiled his Spring/Summer 2024 campaign, and it’s a luminous ode to the magic of light. Shot by renowned photographer Carlijn Jacobs, the campaign transports us into an ethereal dreamscape where light shapes, seduces and celebrates the human form.
Our guide through this sun-drenched realm is Olympic high jump champion Gianmarco Tamberi. Tamberi, whose gravity-defying leaps have captivated the world, embodies the campaign’s theme of effortless elegance and limitless potential. He is joined by models Sora Choi and Quinn Mora, their figures suspended in a timeless studio space, their movements captured in mid-air by Jacobs’ discerning eye.
Light reigns supreme here. It’s not just lighting, it’s the lifeblood of the images. It shapes the folds of Tamberi’s tailored suit, traces the delicate lines of Choi’s diaphanous dress and dances across Mora’s dress. Every grain of fabric, every curve of muscle shimmers with an otherworldly glow, as if touched by stardust.
The floating figures, seemingly unbound by gravity, echo the liberation we all yearn for, especially in times of uncertainty. In Tamberi’s soaring leap, we see the human spirit defying limits, embracing the unknown with grace and poise.
© Giorgio Armani