The Armani Group announces the opening of its new Giorgio Armani boutique at Galleria Vittorio Emanuele II, 61 in Milan, in the prestigious and upscale “Salotto di Milano”. This new store joins the one already present in Via Sant’Andrea.
The design of the new space, spread over two floors with an area of about 3 230 sq.ft, was imagined by Giorgio Armani himself, in collaboration with his team of architects to respect the historical context of the Galleria.
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“With a central entrance and two large, highly visible windows, it fits perfectly into the important 19th-century structure. Following a conservative, and therefore sustainable, design, the unique store immediately catches the eye with its original – restored – marble and mosaic floor that continues inside the store from the Galleria, offering a surprising visual continuity highlighted by supporting elements that reflect the geometric decoration. With this in mind, the walls are clad in the Brenta lime finish, typical of the period,” the brand explains in its release.
Surrounded by two-tone marble walls – dove gray below and ivory above – and historic cast iron columns that mark the passage between the different pieces, the first floor is dedicated to the women’s collection, eyewear and fragrances. A large LED wall, also visible from the entrance, is in the center of the large mirrored back wall, which amplifies the space.
A spiral staircase, perfectly integrated into the environment with its soft and sinuous movement, accentuated by parapets of the same finish as the gates, leads to the basement where the men’s clothing, accessories and eyewear collections are displayed. The space is in harmony with the whole, with its large pre-existing ribbed vaults with historical skylights in the center, its Seminato floor that picks up the gold and beige tones and colors of the first floor, as well as its light and minimal furniture in silver ash wood and its decoration from the Armani/Casa collection.
© Photos: BeppeRaso