Gaël Monfils, the French tennis player, is joining forces with the Californian brand Dockers as their new ambassador.
This partnership aligns with the “California Cool” spirit of the brand and aligns perfectly with the tennis player’s authenticity and simplicity.
Dockers, originally from California, has revolutionized the way people dress with its casual style. The brand’s philosophy is to offer style without sacrificing comfort, inspired by San Francisco’s values of dressing and living well.
With the goal of extending this Californian lifestyle, Dockers searched the world for unique profiles that embody the “California Cool” mindset, and they found the perfect match in Gaël Monfils. Throughout his career, Gaël has always paid attention to his style of dress and his optimistic and radiant personality, which has endeared him to audiences both in France and globally.
“We are honored to work with Gaël,” said Johann Bondu, Global Marketing Lead at Dockers. “His legendary smile and energy off the court align with our spirit of simplicity and authenticity.”
Dockers will join forces with Gaël off the court, focusing on original and wearable style that fits the tennis player’s active lifestyle. Gaël is thrilled about this partnership, stating, “I’m really happy to join Dockers and I’m excited to develop many projects together. Our collaboration came naturally, and we quickly realized that we share the same values: authenticity and simplicity.“
Matthias Dandois, Dockers ambassador and professional BMX athlete, also welcomed Gaël to the team. “I am very happy to have Gaël join the DockersCrew,” he said. “His serious, no-nonsense attitude fits perfectly with the other ambassadors and the Dockers image.“
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