PUMA has revolutionized the soccer world with the introduction of its new K-BETTER technology in the latest version of its legendary PUMA KING soccer shoe.
The PUMA KING has been a staple of the sport, worn by the likes of Johan Cruyff, Diego Maradona, Eusébio, Lothar Matthäus and Pele, who dominated international soccer for decades. With the new K-BETTER technology, the KING returns to the field stronger and better than ever before.
The K-BETTER technology offers exceptional performance without relying on kangaroo leather, which has been a staple of the KING franchise in the past. The new non-animal upper material contains at least 20% recycled material, making it not only a better choice for performance, but also for the environment. Tests have shown that the K-BETTER material outperforms previous KING K-Leather in terms of feel, comfort, and durability, leading PUMA to make the bold decision to stop production of kangaroo leather soccer shoes completely this year.
“The PUMA KING is our most iconic soccer franchise and has always been associated with the best materials and the latest innovations,” said Peter Stappen, Head of Teamsport Footwear. “Over the years, we have seen the shoe evolve and become entrenched in culture on and off the field.” The latest version of the KING takes the franchise to the next level with a super soft upper that offers optimal stretch resistance for ultimate touch and control benefits. The shoe also features a new lightweight outsole with a KING stability column and tapered lugs, giving players more control over their movements on the field. The removable sock with NanoGrip technology keeps the foot in place to minimize any loss of power during direction changes.
Not only has PUMA designed the new KING for men, but it has also taken into consideration the needs of female players. The new KING for women combines the latest KING technology with measurements designed specifically for a woman’s foot. This includes volume and instep height, ensuring that female players can perform at their best with the same level of comfort and control as male players.
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The PUMA KING will make its debut on the field with top players such as Granit Xhaka, Ingrid Engen, Nabil Fekir, Lena Lattwein, and many others. The PUMA KING Supercharge edition is now available for purchase on PUMA.com, in PUMA stores, and at specialized soccer retailers.
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