FILA‘s strategy of collaborations with premium brands and designers is taken to the next level, with the announcement of its upcoming collaboration with French-Colombian designer Haider Ackermann.
The unexpected collaborative collection will be unveiled at a fashion show in Manchester, UK on November 17.
The 51-year-old designer, known for his asymmetrical draping, will design a unique collection of men’s and women’s garments and accessories for the Italian sportswear giant.
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“I was extremely surprised when I was contacted by FILA with the idea to collaborate. Unknown things make my heart beat faster, because I believe in the power of the unexpected, so I willingly took on the challenge. In visiting the extensive FILA archives I was struck by how elegant sportsmen were on the playing field back in the day. My aim is to elaborate on that, keeping the feeling of unexpectedness that is so important for me,” said Haider Ackermann in the release.
“I’ve always admired Haider Ackermann’s creativity. Giving him the possibility to dive into our archives in Biella opened an unprecedented creative landscape for the brand. Haider Ackermann’s fashion DNA merged with the FILA heritage in sports is a hyper-contemporary combination that represents the latest evolution of FILA to be forefront in sports, style and fashion,” added Gene Yoon, FILA’s global president.
After a long period of low profits due to the pandemic, FILA has returned to growth since last year. Strengthening the brand’s position in the sports performance and lifestyle categories is an important part of its five-year strategic plan to reach $3.2 billion in revenue by 2026. And, this goal also includes increasing collaborations with key fashion players to keep the brand in the fashion zeitgeist.