Fear of God‘s Eighth Collection takes center stage at the iconic Hollywood Bowl, marking the brand’s first-ever runway show with an unforgettable night of fashion, music, and fireworks. Jerry Lorenzo, the creative force behind the brand, offers a fresh perspective on American luxury with a strong message of love and unity.
On a star-studded night at the Hollywood Bowl, Jerry Lorenzo showcased Fear of God’s Fall/Winter 2023 in a runway extravaganza, marking the brand’s first-ever runway show. The event was attended by 4,000 guests, including fans, friends, and VIPs such as Kanye West and his new wife, Bianca Censori.
Lorenzo wanted the show to be a love gift “to the community that believed in me since Day One” and described the Hollywood Bowl as the “last place in Los Angeles that feels iconic.” The setting was transformed with a circular green screen projecting clouds, while models emerged from a light-filled doorway, as if stepping out from the gates of heaven.
The collection showcased a vision of quiet luxury from a Black designer on the West Coast, featuring tailored layers, long-line blazers cinched with leather cords, and trousers spilling over flat shoes. The outerwear was soft but had swagger, with bold and bolder shoulders. Lorenzo took inspiration from Calvin Klein’s 1993 Hollywood Bowl fashion show, incorporating side-slit skirts over trousers, slouchy tank tops, and oversized blazers.
Lorenzo’s guiding design principle is simple: “Would I wear it or not?” He aims for an effortless sophistication in his creations, presenting himself in a way that relieves others of their preconceived notions. The show also marked the introduction of Fear of God’s long-awaited adidas collaboration, featuring moccasin-like sneaker high-tops, fringed side-stripe track pants, cropped turtlenecks, and hats adorned with a subtle FOG version of the brand’s signature three-stripe logo.
Reflecting on the show, Lorenzo emphasized the importance of understanding the cost of American luxury. Drawing from his family’s history, he recognized the responsibility and freedom that comes with his position in the fashion world. “My dad tells me stories of his grandfather picking cotton and my staff brings me fabric books and I get to pick and choose the cotton,” he said.
The show’s music, ranging from the protest song “Strange Fruit” to Ray Charles’ “America the Beautiful,” underscored the message of love and unity that Fear of God aims to convey. Lorenzo believes that beauty emerges from a deeper place, and his brand’s success reflects that sentiment.
Fear of God’s upward trajectory continues, with the recent appointment of Alfred Chang as CEO and the opening of a pop-up shop in Seoul. The brand also launched a collaboration with Birkenstock, a slide called the Los Feliz after the L.A. neighborhood. With his unique approach to fashion and powerful message, Jerry Lorenzo and Fear of God are set to redefine American luxury for a new generation.
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