Farewell, Touch Bar: An Era of Possibility Comes to an End

Reflecting on the Touch Bar's journey from its promising inception to eventual discontinuation, we examine its challenges, user experience, and Apple's commitment, shedding light on this intriguing chapter in tech innovation and design history.
November 2, 2023
2 mins read
Farewell, Touch Bar: An Era of Possibility Comes to an End
© Photo: Apple
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When Apple unveiled the Touch Bar on the MacBook Pro in 2016, it presented a vision of the future that seemed full of potential and innovation. An OLED strip capable of recognizing touch input, the Touch Bar replaced the traditional row of function keys and promised a more interactive and contextual user experience. Today, with the Touch Bar no longer included on any MacBook sold by Apple, we reflect on its journey, its unfulfilled potential, and what it means for the future of technology.

The Touch Bar, an innovative feature that once graced the keyboards of MacBook Pros, promised a leap into futuristic computing. It presented a tantalizing vision of how we could interact with our devices, bringing some of the digital experience into the physical world. For tech enthusiasts, especially the ones with a passion for the latest and greatest in technology, the Touch Bar was a subject of great interest and debate.

However, the Touch Bar’s journey has been anything but smooth, marked by moments of brilliance and instances of underwhelming performance.

A brief glimpse into the future

When Apple first unveiled the Touch Bar in 2016, it was heralded as a game-changer. Positioned directly above the MacBook Pro’s keyboard, this slim OLED strip was meant to replace traditional function keys with a dynamic and contextual interface that changed based on the application being used. Users could quickly navigate through audio and video files, access bookmarks in Safari, and use a variety of buttons in Preview. The Touch Bar seemed like a direct translation of iOS’s contextual menus into the physical realm of computing.


But the Touch Bar’s journey has been tumultuous, to say the least. Despite its potential, it remained in a kind of limbo, never really moving beyond the proof-of-concept stage. The ambition was clear – to replace the entire function row, including the crucial mute and volume buttons – but it had to be more than just a concept. It had to prove itself and integrate seamlessly into users’ workflows.

Farewell, Touch Bar: An Era of Possibility Comes to an End
© Photo: Apple

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The struggles and missed opportunities

The Touch Bar’s adoption faced hurdles from both third-party developers and Apple itself. Companies like Adobe and Pixelmator threw their hats into the ring, attempting to create elegant, useful integrations. But even their best efforts fell short of making the Touch Bar as customizable and user-friendly as many had hoped.

A look at how different browsers have handled the Touch Bar is telling. Safari embraced it, offering beautiful bookmarks and a customized experience. Google Chrome, on the other hand, simply replicated its standard menu, a choice that left many users underwhelmed.

Apple’s own applications were a mixed bag. Some apps used the Touch Bar brilliantly, while others, like the native Voice Memos app, neglected it entirely. The inconsistency was obvious, and the path to customizing the Touch Bar was anything but straightforward, often leading users down a rabbit hole of system preferences and settings.

The niche market and the Touch Bar’s decline

The Touch Bar’s user base was niche, made up primarily of those who had invested in the higher-end MacBook Pros. The most affordable MacBook Pros lacked the Touch Bar, causing the majority of users and developers to overlook the feature.

The writing was on the wall when Apple decided not to add the Touch Bar to other Mac models or make it an optional feature on the MacBook Air. Even for an avid Touch Bar fan, it was clear that Apple’s commitment to the feature was waning.

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Reflecting on what might have been

The Touch Bar was Apple’s way of reaffirming its commitment to laptop innovation at a time when Mac enthusiasts were clamoring for more. It was a bold statement, a declaration that Apple was still in the game and ready to shape the future of computing.

Today, with the introduction of the M3 chip and a lineup of powerful, efficient laptops, Apple has reaffirmed its commitment to the laptop market. The Touch Bar may no longer be a part of that journey, but it remains a fascinating glimpse into what might have been, a bold experiment in the ever-evolving world of technology. For tech aficionados, the Touch Bar’s legacy is a reminder that innovation is a constant pursuit, filled with both spectacular successes and lessons learned from missed opportunities.

Click on this link to read this article in French version

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