SAMSØE SAMSØE, the Danish fashion brand, celebrates its 30th anniversary with its Autumn-Winter 2023 collection. The collection pays homage to the brand’s heritage, the diverse cultural influences that it draws inspiration from, and the spirit of the future ahead. The brand revisited its past collections to reflect on its journey and assess its current standing.
Head of Menswear, Gitte Wetter, says, “our Autumn/Winter 2023 collection is our interpretation of the future – an homage to a time we will soon live in with a hint of nostalgia.” The collection combines early 90s sophistication with a futuristic touch, resulting in modern elevated classics contrasted by bold statement pieces in vivid colors and prints.
The Scandinavian simplicity that the brand is known for is still evident in the collection, with sharp lines and minimalistic cashmere knits, retro wool coats, wide-leg tailored suiting, and functional outerwear and pants. However, the brand has taken a new direction with styles like space gray washed jeans, sci-fi homespun waved knits, and multi-colored checkered shirts.
Wetter says, “the garments are classic, but their mix contradicts, making them exciting and new.” The color palette features neutral tones such as anthracite gray, taupe, black, and white, which provide a stark contrast to the digital game colors of neon green, cobalt blue, and a new take on burgundy red.
The SAMSØE SAMSØE millennial is inclusive and open-minded, and the brand strives to cater to all genders and body shapes. The collection is a thank you to everyone who supports the brand and helps it continue its journey into the future.
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