Emporio Armani Spring/Summer 2024, Where The East Meets West

June 20, 2023
1 min read
Emporio Armani - Spring-Summer 2024 - Milan Fashion Week Men’s
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Unveiling a serene journey across diverse cultures and sartorial traditions, Giorgio Armani paints a sublime tableau for the Emporio Armani Spring/Summer 2024 Collection. Bridging the gap between the Far East and North Africa, the collection exudes tranquility through its fluid silhouettes, soft fabrics, and subtle references to timeless Eastern aesthetics.

In the bustling world of men’s fashion, Giorgio Armani steers Emporio Armani onto a path of introspection, embedding soothing hues and sophisticated cuts into the heart of the Spring/Summer 2024 collection. A single massive ginkgo leaf, a symbol of Tokyo, presided over the runway, setting the tone for the impending fusion of influences.

Embodying the spirit of the East, the collection channeled the ease and grace of traditional Japanese clothing. Elements of the Haori jacket, martial arts-inspired loose trousers with boxing-trunk waistbands, and voluminous robes, hinted at the timeless Djellaba, harmoniously tied the collection together.

The soft palette was punctuated by “lustrous fabrics, languorous drop-shoulder shirts, and soft jackets,” many of which hung open from a single fastened collarbone – an echo of tranquility, a whisper of subtle sophistication. “Between the extreme east and a hypothetical North Africa,” the journey of the collection was articulated, seeping into the airy wide pants and unusual tweed hoodies that floated above the soft knitted slip-on shoes.


Armani’s reiteration of long, flowing black and tan layers – tunics, duster coats, and pajama-like pants – was a spectacle that held one’s gaze. As if walking beneath a desert night sky, models adorned with small crystals in their slicked-back hair added to the cosmic charm of the show.

In a surprising grand finale, the stage was taken over by Olympic and Paralympic athletes, sporting the official EA7 Emporio Armani kit for the 2024 Paris games. An “Armani blue” tracksuit, along with polo shirts, T-shirts, caps, and sneakers, forms the backbone of the kit, a functional yet stylish ensemble designed to promote unity and instill a sense of pride.

Armani, regarded as a cultural icon of Italy, stood amidst the athletes, absorbing the applause and admiration. This collection marked more than just a seasonal shift; it signified a harmonious blend of fashion and sports, an exploration of cultures, and an enchanting journey from Tokyo’s bustling streets to North Africa’s serene landscapes.

Click on this link to read this article in French version

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