EA7 Emporio Armani has extended its commitment to the Italian sports world by being the Official Outfitter for the Italia Team, from Paris 2024 to Milan Cortina 2026. This partnership underscores the synergy between fashion, sports, and the Olympic spirit in the pursuit of excellence.
EA7 Emporio Armani, a sports-oriented line established in 2004, will continue its role as the Official Outfitter of the Italia Team, dressing the athletes of the Italian Olympic and Paralympic delegations for the Summer Games in Paris 2024 and the Winter Olympics and Paralympics in Milan Cortina 2026. This alliance between Giorgio Armani and Italian sports dates back to the London 2012 Olympic Games and represents a commitment to fostering unity between fashion and sports.
The collaboration also extends to EA7 being the Formal Wear Partner of Fondazione Milano Cortina 2026, responsible for designing the staff’s formal attire. This partnership is born out of Giorgio Armani’s passion for the Olympic and Paralympic disciplines and the belief that fashion and sport can contribute to the betterment of people’s lives.
Giorgio Armani‘s involvement in winter sports began in 2012 with collaborations with Italian and Swiss ski schools, followed by the “Winter Tour” event, and partnerships with CONI for various Olympic and Paralympic Winter Games. These partnerships have cemented the brand’s presence at major international competitions, featuring the world’s most exceptional athletes.
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Giorgio Armani expressed his excitement for the collaboration, stating, “Collaborating with the Olympic and Paralympic teams on the occasion of Milan Cortina 2026 is a particularly significant occasion for me: it combines my passions, fashion and sport, in the setting of Milan, a recognized international metropolis, of which I am a proud citizen and which has supported me and which I have always supported. EA7 Emporio Armani is synonymous with technical research and style: dressing the athletes again will allow me to demonstrate on the field of play the union of these two components, during such a relevant event.”
Giovanni Malagò, President of Fondazione Milano Cortina 2026, praised Giorgio Armani’s enduring commitment to Italian sports and its victories, asserting that Armani’s presence represents Italian creativity, style, and excellence.
Andrea Varnier, CEO of Fondazione Milano Cortina 2026, emphasized the importance of shared values such as “People, Planet, Sustainability” in the partnership, stating, “It is an honor to welcome a brand like Armani into the family of Olympic and Paralympic sponsors of Milan Cortina 2026.” The partnership between Armani and the Italian Games not only reflects a commitment to success but also contributes to the development of a more engaging and sustainable model of the Games, in alignment with the visions of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC).
EA7 Emporio Armani’s role in the Milan Cortina 2026 Winter Games highlights the power of blending fashion, sports, and sustainability in the pursuit of excellence. The brand’s dedication to technical research and style, as well as their long-standing relationship with Italian sports, showcases their commitment to upholding the highest standards of performance and innovation.
Furthermore, EA7’s partnership with Fondazione Milano Cortina 2026 reflects a mutual understanding of the importance of creating sustainable and eco-friendly solutions for major sporting events. As the fashion industry evolves to embrace environmentally-conscious practices, EA7’s collaboration with the Olympic and Paralympic Games presents a unique opportunity to demonstrate the brand’s commitment to sustainable innovation on a global stage.
As the countdown to the Milan Cortina 2026 Winter Games begins, the partnership between EA7 Emporio Armani and the Italia Team reinforces the notion that sport, fashion, and sustainability can work in harmony to create a lasting impact. This collaboration will not only ensure that Italian athletes are outfitted in high-quality, stylish attire but also contribute to a more engaging and sustainable model of the Games that resonates with athletes, spectators, and partners alike.
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