From echoing its timeless elegance, to subtly weaving a distinct British narrative, the newly minted Fall/Winter 2023 campaign by dunhill is a symphony in visual storytelling. Weaving through an enchanting tapestry of portraits and still life images, this latest campaign is a bridge connecting the brand’s illustrious past with its contemporary vision.
Luis Alberto Rodriguez, with his photographic prowess, captures dunhill’s models in moments of subtle sophistication, whilst Tom Guinness’ styling accentuates the essence of English elegance. Faces both familiar and fresh to the dunhill narrative come alive, reflecting the brand’s continuity in celebrating its icons while welcoming new narratives. These portraits serve as a testament to the evolution of the brand, revealing the exquisite balance between its past and the present.
Yet, the photos go beyond the obvious. They delve deep into dunhill‘s history. The playfully scattered found objects – ranging from the mesmerizing Compendium and dice to the luxurious silver spinning top – breathe life into the brand’s historic archives. These artifacts, articulating English eccentricity in their luxurious splendor, echo the playful heartbeats of dunhill’s persona.
One can’t talk about dunhill without acknowledging its roots in automotive history. This is exemplified by the presence of the iconic Jaguar E-Type, a classic emblem of British design and a nod to the House’s vehicular lineage. Through these symbolic nods, dunhill doesn’t just talk fashion, it tells a story.
Models like Axel Hermann and Hamid Onifade, among others, don the collection that embodies versatility. The clothes cater to a gamut of occasions and moods, blurring the lines between the traditional and the modern, between the ceremonial and the casual. Every layer, every silhouette exudes a fluidity, reflecting the House’s expertise in melding adaptability with luxury.
The campaign serves as a reminder that dunhill isn’t merely about garments. It’s about impeccable craftsmanship. Each sartorial piece, from formal to casual, resonates with deliberate detailing, revealing the brand’s unwavering commitment to upholding its British heritage. The embrace of materials, such as the luxurious Vicuña wool from the South American Andes, showcases dunhill’s continuous pursuit of exclusivity. As we anticipate the Vicuña capsule’s release, the promise is clear: it’s not just clothing, but an experience.
“To perfectly encapsulate dunhill’s essence,” an insider once quipped, “is to understand that every thread, every weave, is a narrative, crafted with precision, over its 130-year history.” The capsule’s coat, blazer, blouson, and zip-through knit all carry this ethos. Moreover, the leather pieces from the 1893 Harness collection, rejuvenated with contemporary styles and shades, underline dunhill’s journey from classic to contemporary.
© Photos: dunhill
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