DSQUARED2 Spring/Summer 2024 Collection Plays With Provocation and Playfulness

June 19, 2023
2 mins read
Dsquared2 - Spring-Summer 2024 - Milan Fashion Week
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Immersing oneself in the world of high fashion is no small undertaking, and DSQUARED2 Spring/Summer 2024 collection pushes that boundary even further. From under the creative tutelage of brothers Dean and Dan Caten, the brand has woven a vibrant tapestry of provocative storytelling that stays true to their stylistic roots. This article aims to dissect the lively spectacle that was their Spring/Summer 2024 runway, a collection that was anything but quiet or discreet.

As they pay homage to their fashion legacy, the Caten brothers dive back into the Y2K era, introducing a collection that shakes up conventional style norms by boldly embracing the provocative and playful. The collection, highlighted by a spirited fusion of preppy chic and alluring aesthetics, is a testament to the brand’s hallmark flair for redefining norms, creating a captivating spectacle of fashionable rebellion.

In a daring move, DSQUARED2‘s runway featured Julia Fox, notable Italian adult film star Rocco Siffredi, and supermodel Esther Cañadas, lending a unique blend of charisma and audacity to the spectacle. Their vision was best described backstage as a Palm Springs country club rendez-vous, embellished with risqué undertones.

The show was a flurry of activity from the start, with a montage of scenes from Siffredi’s film repertoire setting a provocative tone. As the montage concluded, the stage revealed Siffredi, assuming the directorial reins, guiding the glamorous Fox. The clothes themselves were provocative remixes of classic styles; golf and tennis-inspired pieces cheekily intertwined with the brand’s iconic sexy denim and sparkling embellishments.


The collection confidently blurred the lines between masculine and feminine fashion. Pearl necklace-adorned tops coyly peeked from beneath navy double-breasted jackets, paired with micro tennis skirts. Argyle cardigans morphed into minidresses, bearing necklines crafted to resemble knotted sleeves. Corset frocks innovatively utilized a medley of striped shirts, the collage culminating in a popped-up collar.

The enigmatic “Old Money” TikTok trend found itself reflected in the men’s section. Models clad in pastel sweaters and star-patterned denim looked every bit the affluent, eccentric heir. The juxtaposition of tweed jackets with basketball shorts, knit polos with low-slung pants, and an audacious display of undergarments certainly stole the show, striking a balance between playful rebellion and an unapologetic celebration of luxury.

Adding to the grandeur of the spectacle were colorful prints, strategically placed Rolling Stones logos, and the resounding beats of a Donna Summer soundtrack. Esther Cañadas, the seasoned supermodel, sealed the show with a breathtaking one-shoulder black gown. Julia Fox, in pristine lingerie, and Rocco Siffredi, donning a casual red t-shirt, navy blazer, and denim pants, both made their runway debuts, encapsulating the irreverent spirit of the collection.

The DSQUARED2 Spring/Summer 2024 collection is a testament to the brand’s enduring ability to use fashion as a medium for playful storytelling. It celebrates sexuality as an integral part of the human experience, adding an additional layer of entertainment to the art of style. As the saying goes, sex sells – but at DSQUARED2, it does much more than that; it captivates, it surprises, and most of all, it entertains.

Click on this link to read this article in French version

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