Celebrating love in its multitude of expressions, Dockers® has unveiled its eighth Pride collection that powerfully resonates with the LGBTQIA+ community and beyond. This year’s collection, a tribute to love in all its diverse forms, beautifully encapsulates the Pride spirit and mirrors the vast spectrum of the LGBTQIA+ experiences.
Every piece in the Dockers® 2023 Pride collection is a testament to the countless facets of love, whether it’s expressing affection, choosing to get a tattoo, or supporting someone through their gender transition. This range of experiences weaves a rich tapestry that forms the heart of this year’s collection.
The new collection shines with five unisex designs, each characterized by Dockers®’s signature khaki tones. Vibrant colors and intricate designs are showcased throughout, with a striking multicolored sun motif and American Sign Language symbols for “Peace” and “I love you“, thoughtfully embroidered onto select pieces. These symbols and colors are not just aesthetic choices, but represent the joy and tranquility found in the freedom to express one’s identity and love.
Global Head of Design at Dockers®, Nic Rendic, explained the ethos behind the collection, saying, “Pride is an inclusive expression that should be celebrated all year round, and we wanted this year’s collection to mirror that inclusivity.” Versatility and comfort were at the forefront of the design process, creating a collection that is not only meaningful but also suitable for a wide array of looks.
Dockers® has always been a brand that takes pride in collaboration, and the 2023 collection is no exception. The brand partnered with six LGBTQIA+ creatives, resulting in a unique blend of styles and perspectives. Each individual contributed to the Dockers® Pride campaign shot in Paris, sharing their interpretations of love and what it means to be loved.
Beyond its sartorial contributions, Dockers® has also shown commitment to LGBTQIA+ causes through tangible actions. The brand continues its strong partnership with the Stonewall Community Foundation, supporting initiatives that benefit the LGBTQIA+ community. This year, Dockers® extended its support to Casa Frida, a shelter in Mexico City offering refuge and health services to LGBTQIA+ individuals escaping severe violence.
Dockers®, a part of the Levi Strauss & Co. portfolio, has been a steadfast supporter of LGBTQ+ rights since its inception in 1986. Levi Strauss & Co. holds a groundbreaking legacy, being the first Fortune 500 company to offer benefits to same-sex partners, and one of the earliest to step up in the fight against HIV/AIDS. Their commitment continues with consistent financial and political support to relevant issues, including marriage equality.
In a world that is constantly evolving, Dockers®’s commitment to equality and recognition of LGBTQ+ individuals remains unwavering. The Dockers® Pride 2023 collection will be accessible from May 18 on Dockers.com, offering everyone the opportunity to celebrate love in all its radiant forms. This collection is more than just a statement; it’s a celebration of identities, a promotion of love, and a pledge for continued support to the LGBTQIA+ community.
The Pride 2023 collection by Dockers® 2023 is already available on Dockers.com.
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