Welcome to Pleasure Island: Diesel's Spring/Summer 2023 campaign takes you on a wild ride of hedonism and self-expression

Diesel, the iconic fashion brand known for its bold and daring designs, invites you to escape reality and enter into a world of pure hedonism. Its Spring/Summer 2023 campaign, titled “Pleasure Island,” is a phantasmic amusement park that caters to your every desire.

As soon as you step onto the island, you are greeted with the question, “What’s your pleasure?” This is your invitation to indulge in the hyperreal ride of highly styled adult entertainment, where all desires and indulgences are welcomed and judgmental attitudes are left behind.

The campaign was created by a talented team of professionals, including Creative Director Glenn Martens, Art Director Chris Simmonds, and photographer Johnny Dufort. They envisioned Pleasure Island as a vivid funhouse filled with pleasure-seeking patrons dressed in Diesel attire, who are encouraged to let their deepest impulses guide them.

The cast of the campaign represents a diverse range of genders, races, body types, and ages, reflecting Diesel’s embrace of defiant individualism and self-expression in all forms. Whether you want to join the pool party, strut your stuff in the club, or explore the wave pool, lavish pink limo, or psychedelic roller coaster, Pleasure Island is the place for you.

Not only does the campaign showcase the latest collection highlights, including Oval D tops and bodysuits, Super Logo menswear pieces, and couture-inspired silhouettes, but it also features bold and daring fashion choices, such as faded denim in corset silhouettes, peel-off camouflage, monster cargo pants, and much more. The fashion reflects the uninhibited, sexy, and broadly curious attitude of Pleasure Island.

For those who prefer to combine comfort with exhibitionism, the Diesel underwear collection offers a range of 90s-inspired bras and briefs. The Spring/Summer 2023 collection also includes watches and jewelry from the accessories lineup, and a new eyewear collection in partnership with EssilorLuxottica, featuring five new styles from aviator to wraparound.