Diesel‘s latest foray into the holiday season is nothing short of audacious. The brand, revered for its bold approach to fashion, launches its XXXMas Holiday 2023 Campaign, a blend of cheeky charm and festive flair. This year, Diesel transcends traditional holiday norms, embracing a theme that’s as provocative as it is playful, directly inspired by the allure and theatrics of 90s adult entertainment.
The campaign’s genius lies in its casting. Diesel has brought on board a variety of models, each hailing from the adult entertainment industry. This includes well-known figures from the realms of adult film and OnlyFans. These models embody a range of classic, albeit naughty, scenarios that push the boundaries of conventional holiday campaigns.
Picture this: a plumber flaunting a toolbox that’s as impressive as his outfit, a delivery man with more than just parcels to offer, and a mechanic who’s all geared up to “rotate your tires.” Add to this mix a bored housewife, a gardener with “a big hose,” and suburban swingers in full festive swing, and you’ve got a campaign that’s as risqué as it is refreshing.
Diesel’s ethos of freedom and individuality shines through in this diverse cast. The brand celebrates self-expression, irreverence, and a positive attitude towards sex and sexuality. The cast is a vibrant mosaic of different ages, genders, races, and ethnicities, challenging the usual stereotypes seen in the adult industry.
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Among the stars are Peachy Boy, a former rugby player turned OnlyFans star; David James, a model with a flair for architectural and interior design; and K, a Russian-born singer making waves in London. Yanca M, a vegan, animal-loving trans model, Babymorocco from London’s electronic music scene, Deto Black, a rapper from Nigeria, and Rebecca Moore, an LGBTQ+ content creator and law graduate, also grace the campaign with their presence.
Diesel‘s Holiday 2023 collection is a true reflection of the festive spirit. It blends soft tailoring with sporty jersey, creating an ensemble that’s both stylish and comfortable. The collection features metallic and solarized mini dresses that hark back to dreamy 90s pop silhouettes. The Biker Dart denim collection, inclusive of denim and accessories, is a highlight, along with the iconic 1DR and Charm-D bags. Footwear is not left behind, with the introduction of Hammer D boots and the S-Prototype P1 sneaker. Complementing these are Oval D belts, jewelry, wallets, knit hats, caps, and a special Diesel Eyewear collection in collaboration with Essilor Luxottica, rounding off the offerings as perfect holiday gifts.
© Photos: Diesel – Photographed by Reto Schmid