Desigual and HED MAYNER have launched a collection that redefines fashion norms. This collaboration creates a completely genderless wardrobe, demonstrating that style transcends conventional gender boundaries.
The Desigual x HED MAYNER collection, a limited edition series, is a testament to the brands’ commitment to innovation and quality. Comprising 12 key pieces, the collection is a thoughtful curation of essentials, each designed to offer versatility and elegance. The collection is notable not only for its gender-neutral approach, but also for the impeccable craftsmanship that is a hallmark of both Desigual and HED MAYNER.
From Tokyo’s Ginza boutique to the fashion hubs of Paris, Berlin, Madrid and Barcelona, this exclusive collection is available in limited editions both online and in selected boutiques, giving each piece an air of exclusivity.
The essence of this collection lies in its design philosophy. Each piece is created with an inclusive mindset that respects and celebrates individuality. Characterised by generous volumes and bold designs, the garments are symbols of a wider cultural shift towards inclusivity and diversity in fashion.
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A striking feature of this collaboration is the unique naming convention for each piece. These names are narratives that encapsulate the essence and thought process behind each design. From the “extra bold overall kimono” to the “not-mismatched jacket and pants,” each name tells a story and adds a layer of intrigue and personality to the garments.
The collection’s commitment to versatility and adaptability is further exemplified by items such as the “24/7-365 tote-bag” and the “2-in-1 double-sided officer crossed-shirt.” These pieces are designed to be multi-functional and adaptable to different styles and occasions, ensuring that they become staples in any wardrobe.
With this collaboration, Desigual and HED MAYNER have redefined the concept of what a wardrobe can be. By challenging traditional notions of fashion, they have opened up a world of possibilities where clothing is not just about appearance, but about expressing one’s identity without constraints.
This capsule collection will only be available online and in selected boutiques:
Tokyo: Chuo Dori St. (Ginza)
Paris: 3, Rue des Rosiers and 64, Rue Bonaparte
Berlin: Rosenthaler Str. 49
Firenze: Via Por Santa Maria, 44-50
Madrid: Calle Preciados, 25
Barcelona: Plaça Catalunya, 9
© Photos: Desigual