Sennheiser has teamed up with legendary rocker Daniel Dee Snider to showcase its Conversation Clear Plus headphones in its first-ever advertising campaign.
The earbuds, developed in collaboration with Sonova, a leader in hearing technology, aim to provide a solution to the struggle of carrying on a clear conversation in noisy environments, such as crowded restaurants or bustling streets.
To showcase the product, the advertising agency Terri & Sandy created a series of online spots directed by Nalle Sjöblad, known for his award-winning work for Burger King, Supercell, Mowi and Gold Bond. The campaign, consisting of a series of online spots in two-minute, :60, :30 and :15 versions, features Dee Snider, most famous as lead singer and songwriter of the 70’s/80’s heavy metal band Twisted Sister, and a friend trying to have a conversation in a noisy restaurant, but their words are lost in the noise. With the help of Sennheiser‘s Conversation Clear Plus earbuds, the two are able to continue their conversation with ease.
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“Dee and his counterpart were the perfect choices to highlight the frustration that can come from trying to carry on a normal conversation when speech intelligibility is compromised – and how Conversation Clear Plus can remedy that – all in a lighthearted, approachable dialogue that mirrors the ethos of the product,” said Jeff Marois, Associate Creative Director/Writer at Terri & Sandy
The Conversation Clear Plus earbuds use sophisticated digital signal processing technology to enhance conversations in real-time, adjusting the speech enhancement levels based on the noise levels in the user’s environment. The beam-forming microphones, voice processing, versatile Bluetooth connectivity, and true wireless form factor make these earbuds the ideal solution for people who struggle with noisy surroundings.
An independent study showed that 95% of users experienced significant speech enhancement in noisy situations when using the Conversation Clear Plus earbuds. With its Active Noise Cancellation mode, the earbuds work dynamically to block distracting noises and improve the clarity of conversations. Additionally, the companion app allows the user to customize their listening preferences for an intuitive user experience.
Click on this link to read this article in French version.