Exciting times are here for fans of the iconic Converse brand as they unveil the Converse One Star Pro City Pack, a collection designed to embody the essence of four major European cities: London, Paris, Berlin, and Milan. This innovative initiative not only celebrates the growing legacy of the One Star across Europe but also reinforces the brand’s commitment to community engagement by collaborating with local artists and collectives to reflect the distinctive spirit of each city.
The Converse One Star Pro, since its inception in 1974, has not just been a shoe, but a symbol of subculture, specifically the skate culture. It’s a statement that resonates with a sense of belonging and identity among the local youth. The new collection elevates this association by incorporating details reminiscent of each city, such as the flocking on the tip of the shoe and the stitching on the heel. These elements, combined with the CONS rubber outsole that offers a sliding sensation and optimal cushioning, and a robust suede upper, enhances the performance durability while allowing great freedom of movement.
The launch of the Converse One Star Pro City Pack is a testament to the brand’s dedication to placing the community at the forefront of its initiatives. By partnering with local creatives and collectives, Converse aims to capture the unique spirit of each city, thereby, providing a platform for locals to express themselves and share their perspectives with a global audience.
Each version of the One Star City Pack is now available for purchase on Converse.com and at select retailers in London, Paris, Berlin, and Milan. This availability underscores Converse’s commitment to making its products accessible to its fans, while also supporting local businesses in each city.
© Photos: Converse
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