Converse and Hiroshi Fujiwara are teaming up to give fans an exciting opportunity to design their own Chuck 70 sneakers, inspired by fragment design.
For the first time ever, fans will have the chance to officially customize a product from the iconic streetwear designer.
Hiroshi Fujiwara, a legendary artist and designer, has provided a color palette that includes references to his previous collaborations with Converse and fragment‘s archival colors. The Chuck 70 sneakers can be customized with six shades of blue or pink, including houndstooth prints, for the mid and side colors. The FRGMT Lightning Bolt signature print is available on the heel in two colorways, while the FRGMT logo can be found on the upper and heel of the shoes. Fans can also choose between two different Converse patches, customize stripes, and add a co-branded sole print.
Converse has a rich history of experimentation and continues to push the boundaries with this latest launch. With thousands of possible pattern combinations, fans will be able to create a truly one-of-a-kind pair of sneakers. The Converse x FRGMT By You platform offers a unique and creative way for fans to express their individuality through the iconic Chuck 70 silhouette.
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The collaboration Converse x FRGMT By You will only be available for seven days, starting February 9th, on Converse.com.
Click on this link to read this article in French version.