This year, Claridge’s, a name synonymous with timeless elegance and luxury, has outdone itself with a breathtaking display. Partnering with the iconic fashion house Louis Vuitton, Claridge’s has unveiled the Louis Vuitton Christmas tree that redefines festive grandeur, an artistic creation standing proudly in the hotel’s lobby.
This exceptional tree, towering at 17 feet, is not your traditional fir or spruce. Instead, it is a unique composition of 15 chrome Louis Vuitton wardrobe trunks, meticulously arranged to mirror the classic silhouette of a Christmas tree. The choice of material is a nod to the Art Deco design of Claridge’s, blending history with modernity in a seamless fashion.
Adorning this metallic structure are 21 whimsical Louis Vuitton mascots, including a Father Christmas figure, adding a playful touch to the sophisticated display. The base of the tree is encircled by two enormous trunks, bedecked in the unmistakable Louis Vuitton style. These trunks bear Claridge’s travel stickers and a significantly oversized Louis Vuitton luggage tag, a tribute to the travel heritage shared by both brands.
Paul Jackson, Claridge’s General Manager, expressed his enthusiasm for the collaboration, “Christmas is the most magical time for us here at the hotel, and we look forward to welcoming guests and seeing visitors immerse themselves in Louis Vuitton’s world.“
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The intertwined histories of Claridge’s and Louis Vuitton trace back to their simultaneous founding in 1854. Louis Vuitton’s connection to the hotel extends to the 1850s when Monsieur Louis Vuitton was appointed as layetier to Empress Eugénie, wife of Napoleon III, who frequently resided at Claridge’s during winter. This longstanding relationship between the two establishments is not only historical but also a celebration of luxury and craftsmanship.
The Louis Vuitton store, opened in 1885 near Claridge’s, has seen countless guests from the Mayfair hotel tote the legendary LV trunks. These trunks have journeyed with renowned figures like Coco Chanel, Audrey Hepburn, and the Duke and Duchess of Windsor, symbolizing luxury travel. In contemporary times, fashion icons continue this tradition, with celebrities such as Rihanna and the Hadids often spotted with classic Louis Vuitton luggage.
The collaboration for this year’s Christmas tree seems almost predestined, given the deep-rooted connection between these two luxury powerhouses. Louis Vuitton’s recent milestone of surpassing £17 billion in sales and Claridge’s £800m renovation, including the launch of a coveted spa, further cement their status in the luxury sector.
Paul Jackson again captures the sentiment perfectly, “What an honour it is to welcome such a house as Louis Vuitton to design our Claridge’s Christmas Tree this year. Christmas is the most magical time of year for us here at the hotel, and we look forward to seeing guests and visitors immerse themselves in Louis Vuitton’s world.“