Chinese star Gong Jun recently became the Global Brand Ambassador for the Swiss watch brand, Tissot, and featured in a glamorous advertising campaign for the Tissot PRX 35mm. The campaign exudes a retro-modern ambiance reminiscent of the 1970s, a period marked by radiant lights, captivating shadows, and lively bowling alleys. This setting perfectly complements the allure of the Tissot PRX Automatic Gong Jun Special Edition, which harmoniously combines vibrant colors with a unique case back design, symbolizing luck and showcasing the actor’s signature.
In the campaign, Gong Jun effortlessly transitions between the retro-modern ambiance of the 1970s, where radiant lights, captivating shadows, and bowling alleys come alive, effectively reviving the nightlife of a bygone era. This transition highlights the allure of the Tissot PRX 35mm ice blue in a variety of settings, emphasizing its versatility and timeless elegance.
The Tissot PRX Automatic Gong Jun Special Edition harmonizes vibrant colors with a unique case back design, featuring Gong Jun’s signature and the number “88888888,” symbolizing luck in Chinese culture. This special edition embodies a blend of cultural significance and stylish aesthetics, making it a coveted timepiece for enthusiasts worldwide.
Beneath its striking facade, the Tissot PRX 35mm is powered by a Powermatic 80 automatic movement, offering an impressive 80-hour power reserve. Encased in a 35mm steel body with polished and satin finishes, the watch showcases a distinctive waffle-patterned dial, setting it apart from its quartz counterparts and adding an unmistakable refinement. The date display at 3 o’clock, housed in a beveled and applied window, emphasizes the meticulous attention to detail that Tissot is renowned for. Additionally, the indices and hour and minute baton hands are coated with SuperLumiNova®, ensuring visibility in even the dimmest lighting conditions. The polished steel bezel, engraved crown, and robust sapphire crystal further underscore Tissot’s dedication to quality, while the water resistance of up to 100 meters (10 ATM) guarantees resilience in various environments.
The Tissot PRX Automatic Gong Jun Special Edition marks the inaugural collaboration between Tissot and Gong Jun, conveying best wishes and heartfelt blessings to those who master the moments in their life’s journey. With its unique design elements, cultural significance, and superior performance, this timepiece is not just a fashion statement but a symbol of mastery and elegance.
Case: 35mm diameter, steel case with polished and satin-finish details, sapphire glass, mineral glass back, water-resistant to 100m (10 ATM), engraved crown, special design with Gong Jun’s signature and “88888888” on the case back.
Movement: Mechanical self-winding movement, Powermatic 80 calibre providing 80-hour power reserve, balance hairspring Nivachron™, hours, minutes, seconds, date.
Dial: Ice blue waffle dial, indices coated with Super-LumiNova®, hour and minute baton hands coated with Super-LumiNova®, date display with beveled applied window.
Bracelet: Steel bracelet, single link with interchangeable system, triple-blade folding steel clasp.
The Tissot PRX Automatic Ice Blue Gong Jun Special Edition is a perfect blend of retro-modern aesthetics, cultural significance, and technical prowess. It is a testament to Tissot’s commitment to creating timepieces that not only stand the test of time but also resonate with the individuality and style of its wearers.
© Photos: Tissot
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