A captivating blend of timelessness and modernity is at the heart of the latest collaboration between Swiss watchmaker Tissot and Chinese actor Gong Jun, who has recently been announced as the Global Brand Ambassador for Tissot. The partnership also brings forth a new advertising campaign featuring the Tissot PRX 35mm ice blue Gong Jun edition, a watch that embodies the essence of daring design, distinct personality, and the relentless pursuit of freedom.
Gong Jun, a prominent actor, has been making waves in the Chinese entertainment industry with his remarkable performances in dramas and contemporary roles. Widely recognized for his role in the wuxia drama “Word of Honor,” (2021) he has consistently showcased his versatility and commitment to his craft in other notable projects such as “Dream Garden,” “The Legend of Anle,” (2023) and “The Truth.” Gong Jun’s dedication and drive to push boundaries serve as a source of inspiration for the youth, aligning perfectly with the pioneering spirit of the Tissot PRX.
The latest advertising campaign showcases Gong Jun immersed in the retro-modern atmosphere of the 1970s, where the vibrant lights, enchanting shadows, and bowling alleys come to life. He rejuvenates the nightlife of a bygone era, accentuating the charm of the Tissot PRX 35mm Ice Blue Gong Jun Special Edition in various contexts.
The Tissot PRX 35mm Ice Blue Gong Jun Special Edition combines its lively hues with a one-of-a-kind case back design. This exclusive timepiece features a design on its backside that includes Gong Jun’s autograph and the number “88888888,” which signifies luck. This inaugural collaboration between Tissot and Gong Jun expresses sincere wishes and blessings to those who seize the moments in their life’s journey.
© Photos: Tissot
Click on this link to read this article in French version
