In a move that seamlessly bridges continental fashion realms, Lanvin, the quintessentially French fashion house, unveiled Chinese actor Cheng Yi as its latest global brand ambassador last Thursday. This new alliance not only underscores the burgeoning relationship between Cheng Yi and Lanvin, but also serves as a testament to the actor’s growing international appeal and Lanvin’s forward-thinking vision.
Cheng Yi is no newcomer to the Lanvin ethos. His association with the brand has been blossoming for several years, most recently marked by his presence at Lanvin‘s Fall 2023 ready-to-wear show, where he sat among a galaxy of other stars including Stefon Diggs, Lisa Rinna, Avril Lavigne, Halsey, and Saint Jhn.
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The partnership heralds a new narrative for Lanvin, especially after the departure of creative director Bruno Sialelli earlier this year. Following Sialelli’s tenure, the creation of the Lanvin Lab was announced, a creative haven designed to foster international talent and innovative collaborations. The first fruit of this initiative is the collaboration with rapper Future, a blend of rhythmic genius and sartorial elegance that sets the stage for Lanvin’s winter collection.
Cheng Yi, with an extensive acting resume that includes notable series such as “Noble Aspirations,” “Love and Redemption,” and “Immortal Samsara” since his debut in “Beauty World” in 2011, brings a modern, global perspective to Lanvin’s classic French aesthetic. His journey reflects the contemporary aspirations of many young Eastern talents who are making waves on the global stage, perfectly aligning with Lanvin’s progressive narrative.
You can also read: Bruno Sialelli announces his exit from Lanvin
Commenting on this exciting venture, Lanvin said, “Cheng Yi is a star in China’s vibrant entertainment industry. He is part of a new generation of actors who are redefining contemporary Chinese culture on a global stage.” This statement underscores the symbiotic relationship between Cheng Yi and Lanvin, a fusion of modern Eastern promise and timeless Western elegance.
The road ahead looks promising for both Cheng Yi and Lanvin. With a shared vision of redefining contemporary culture and fashion, this collaboration is a step forward into a realm where fashion transcends geographical and cultural boundaries, making a bold statement of inclusivity and innovation in the evolving tapestry of global fashion.
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