Champion and All Star Game, A Winning Combo in Men’s Fashion and Basketball

Champion partners with the Ligue Nationale de Basket All Star Game as the official partner and equipment supplier, promising a fusion of fashion and basketball. This collaboration brings iconic design to the game, enhancing the spectacle and fan experience.
November 13, 2023
1 min read
Champion and All Star Game, A Winning Combo in Men’s Fashion and Basketball
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Champion, the renowned American apparel brand known for its influential presence in basketball, recently announced a major partnership with the Ligue Nationale de Basket All Star Game. This collaboration marks a pivotal moment not only for Champion, but also for fans of the game and style enthusiasts alike.

Since its debut at the Accor Arena in Paris (France) in 2002, the Ligue Nationale de Basket All Star Game has never ceased to captivate audiences, with 19 consecutive sell-outs and nearly 300,000 spectators. This impressive track record speaks volumes about the popularity of the event and the level of entertainment it provides.

The partnership will see Champion become the Official Partner and Equipment Supplier for the next three editions of the All Star Game, scheduled for 2023, 2024 and 2025. This role is a testament to Champion’s ongoing commitment to basketball. The brand will be responsible for outfitting all athletes and staff, as well as enhancing the visual appeal of the game with its iconic designs.

One of the most exciting aspects of this partnership is Champion’s involvement in the “3 Point Challenge”, a highlight of the All Star Game. This 3-point shooting contest is a fan favourite and adds an extra layer of excitement to the year-end sports extravaganza. Champion’s presence in this segment reinforces the brand’s connection to the energy and spirit of basketball.


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Champion’s journey in sports is rich and storied. From the origins of several sports innovations, including the revolutionary Reverse Weave sweatshirt and mesh, the brand expanded into basketball apparel in 1967. Their uniforms quickly set the standard in the industry and went on to inspire many other brands. Most notably, Champion was the official supplier of the NBA from 1989 to 2001. They were part of historic moments in basketball, including outfitting the men’s “Dream Team” in 1992 and the first women’s “Dream Team” in 1996.

Frédéric Tharaud, Director of Partnerships for SPORT PLUS CONSEIL, expressed his pride in welcoming Champion as “Official Partner and Official Equipment Supplier” of the All Star Game. He emphasised that Champion’s values of innovation, energy, fun and lifestyle are perfectly aligned with those of the All Star Game, making this partnership a natural fit.

For fans of basketball and fashion, this partnership promises an enhanced spectator experience and reaffirms the All Star Game’s status as a leading sports entertainment event in France.

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