Canada Goose has announced a new collaboration with streetwear designer Chris Gibbs of UNION LA as part of its partnership with the National Basketball Association (NBA).
The five-piece limited edition collection takes inspiration from iconic American designs and is designed with the West Coast lifestyle in mind. The collection combines the performance and luxury of Canada Goose with the style and design of UNION LA.
Chris Gibbs, founder and designer of UNION LA, said, “This collection truly reflects the very definition of UNION, the relationship that exists between two or more things, two or more people that form a whole. By merging the performance and luxury that Canada Goose is known for with the design and style of UNION LA, we have created a limited edition capsule collection with five distinct pieces created with the West Coast lifestyle in mind.“
The Canada Goose & NBA collection with UNION reflects the street style and Americana spirit that UNION is known for and embodies the two brands’ shared belief in representing local community and culture through fashion. The five unisex pieces are designed to be layered and matched, and are available in a mix of colors and patterns that nod to the West Coast. The collection includes the Toussaint jacket, Breda Liner jacket, Bullard Reversible Jacket, Legion vest and a child-sized Legion vest.
Woody Blackford, Chief Product Officer at Canada Goose, said, “For this collaboration, we worked closely with UNION founder and designer Chris Gibbs to capture the spirit of the West Coast-inspired streetwear designs UNION LA is known for, along with the uncompromising performance and functionality of Canada Goose. The result is an American-inspired capsule collection of five versatile, functional and stylish pieces perfect for outdoor living, wherever you are.“
The collection is part of the third year of the Play in the Open campaign, which is inspired by Canada Goose’s Live in the Open ethos of expressing oneself freely and without judgment. The campaign is led by emerging designer/artist, stylist and director Beth Birkett-Gibbs, who is also the partner of UNION LA designer Chris Gibbs. Birkett-Gibbs takes consumers on a quirky, offbeat journey populated by fascinating characters, including Philadelphia-based singer-songwriter Tierra Whack, British poet Kai Isaiah Jamal, Canadian R&B duo Majid Jordan and NBA star point guard Fred VanVleet.
The NBA All-Star Game 2023 will take place at Vivint Arena in Salt Lake City, Utah on February 19, 2023, and the campaign and collection will launch globally on February 9, 2023. The Canada Goose & NBA collection with UNION fuses sports, technology, fashion, art, and culture and represents the third year of Canada Goose’s multi-year partnership with the NBA.
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