Calvin Klein has unveiled its new campaign, “Let It Out”. With an enchanting showcase of authenticity and vibrant self-expression, the campaign is a beautiful testament to the jubilant spirit at the heart of Pride.
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The campaign was brought to life by renowned photographer Karim Sadli. Featuring Hollywood talents Amandla Stenberg and Brandon Flynn, the star-studded campaign brilliantly embodies the ethos of Calvin Klein‘s 2023 “This Is Love” collection.
The essence of Pride reverberates through every frame of the campaign, depicting a world where joy, freedom, and unabashed authenticity are celebrated. As if echoing the calls to “Let It Out,” each star radiates personality, confidently shedding constraints to truly connect with their sensuality.
The “This Is Love” collection further reinforces the central theme of expressive freedom, introducing an array of vibrant, versatile pieces. With a collection as fluid as the personalities it celebrates, Calvin Klein’s designs range from underwear with rainbow hues and audacious color-blocking, to contemporary mesh fabrications. Every garment, whether subtly flashed from a waistband or boldly worn, is a statement of Pride.
Beyond the aesthetics, the collection takes a stand with a powerful message, “This Is Love.” This simple yet profound statement is embroidered on multiple pieces, inviting individuals to mix, match, and most importantly, express themselves and their love.
But Calvin Klein’s commitment goes beyond fashion. In 2023, the brand pledged over $220,000 USD to various LGBTQIA+ oriented NGOs, including PFLAG National, ILGA World, and the Transgender Law Center, to name a few. By additionally equipping its company and worldwide associates with resources and insights, Calvin Klein is actively striving to foster an environment of advocacy and allyship.
In a significant step towards advocacy, Calvin Klein has also released two limited-edition t-shirts in support of ILGA World and Transgender Law Center. Emblazoned with the phrases “Empower Each Other” and “Show Up For Trans Youth,” these tees tangibly echo Calvin Klein’s unwavering support for LGBTQIA+ equity and safety.
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This iconic collection and campaign can be explored on calvinklein.com. The campaign visuals, integrated with Calvin Klein’s legendary logo and reimagined slogan, will shine in the digital realm and across high-impact outdoor placements.
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