Calvin Klein recently appointed Jung Kook, one of the members of the popular South Korean band BTS, as their new global ambassador for Calvin Klein Jeans and Underwear. The superstar makes his debut in a new campaign featuring Calvin Klein’s Spring 2023 collections.
A Fresh Collaboration with Unmatched Talent
Jung Kook’s collaboration with Calvin Klein comes as no surprise given his global influence and fashion-forward style. Jonathan Bottomley, global chief marketing officer of Calvin Klein, said, “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.“
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The new campaign, photographed by Park Jong Ha, highlights Jung Kook in fresh styles, including the ’90s Straight denim and Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and Relaxed Fit Standard Logo Crewneck Tee.
A Mutual Admiration and Excitement
Jung Kook expressed his enthusiasm for the collaboration, stating, “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand.“
A Star with a Global Following
With a massive following, Jung Kook has made a name for himself as one of the most-searched male K-pop idols on Google in 2019 and 2020. He also topped the chart as the most searched K-pop idol on YouTube in the same years.
A Campaign Launching Globally
The campaign featuring Jung Kook was launched globally on last Tuesday. This collaboration comes after BTS, which released its first album in 2013, announced last June that the group members would be taking a break to explore solo projects and complete their mandatory military service.
Calvin Klein’s Spring campaign, directed and photographed by Mert Alas and Marcus Piggott, features a diverse cast of talent, including Jennie Kim of Blackpink, Kendall Jenner, FKA Twigs, Michael B. Jordan, and Aaron Taylor-Johnson.
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