Tiffany & Co. has just launched its stunning new campaign, “This is Tiffany,” featuring the BTS vocalist Jimin, actress Zoë Kravitz, and actress Gal Gadot.
The campaign showcases the brand’s exquisite “T” collection, capturing the essence of luxury and individuality. The new “This is Tiffany” campaign marks Jimin’s first collaboration with Tiffany & Co. since being named an official ambassador last month.
Shot by acclaimed photographer Hyeawon Kang in South Korea, the BTS vocalist effortlessly embodies the elegance and sophistication of Tiffany’s “T” collection, adorned with rose gold rings and a bracelet. Jimin expressed his enthusiasm for the partnership, stating, “I am excited to join the Tiffany & Co. family with two iconic collections. The HardWear and T Collections are a pinnacle expression of luxury.“
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Co-stars Zoë Kravitz and Gal Gadot, both long-term friends of the House, were photographed for the campaign by renowned photographer Craig McDean, with impeccable styling by Malina Joseph Gilchrist. Kravitz shared her delight in working with Tiffany, saying, “I love how everything can be styled in so many different ways. Jewelry is so personal, and it’s amazing to see how individuality can shine through each collection.” Gadot echoed this sentiment, adding, “I am proud to represent the Tiffany T collection in the campaign; a collection inspired by the connections we feel but cannot always see.“
As Tiffany & Co. prepares to reopen its historic Fifth Avenue store following an extensive renovation, the “This is Tiffany” campaign serves as a testament to the brand’s commitment to promoting freedom and individuality through its jewelry. Alexandre Arnault, executive vice president for product and communication, praised the campaign, saying, “Our ‘This Is Tiffany’ campaign is an authentic homage to individual style. We may make the jewelry, but it’s house ambassadors like Zoë, Jimin, and Gal who give meaning to the collections and make our pieces all their own.“
The captivating “This is Tiffany” campaign ads, featuring the combined star power of Jimin, Zoë Kravitz, and Gal Gadot, are set to grace print and digital platforms worldwide starting Monday. As the world eagerly anticipates the reopening of Tiffany & Co.’s iconic Fifth Avenue store, the new campaign underscores the brand’s enduring legacy of craftsmanship, luxury, and individual expression.
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