For aficionados and connoisseurs alike, the revelation of a Swiss-made watch line from Braun is nothing short of exciting. Over the next eight months, this collection promises to unveil eight meticulously crafted automatic timepieces.
Each watch, unique in its existence, will be available in limited quantities and will be individually numbered to mark its exclusivity. There is a palpable aura of anticipation surrounding this release, as these timepieces are destined to become relics of horological artistry, never to be reproduced, once they find their home on the wrists of their lucky owners.
Digging deeper into the collection, it’s clear that Braun has stayed true to its roots. The designs do not stray far from the quintessential Braun aesthetic and embody the ten design principles established by venerable designer Dieter Rams. During his tenure at Braun, Rams not only set the design tone, but also instilled a philosophy of value, functionality, quality and simplicity. These are timepieces built with longevity and sustainability in mind, a testament to Rams’ enduring legacy.
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The first release in this collection is a testament to Braun’s commitment to horological excellence. This three-hand automatic timepiece with date function is powered by the reliable ETA 2892A2 movement. True to its transparent nature, Braun has opted for a crystal caseback, allowing the wearer a glimpse of the intricate dance of gears and springs that power this exquisite piece.
A notable addition to this timepiece is the “Swiss Made” inscription on the dial – a first for Braun and a nod to the craftsmanship and precision for which Swiss watchmaking is renowned. These watches are available in two finishes: matte stainless steel and matte black, each limited to 150 pieces, ensuring a level of exclusivity for the wearer.
With a case size of 40mm and a retail price of $950 (€850), Braun has positioned this collection as accessible luxury, combining the worlds of affordable pricing and high-end craftsmanship.
Braun’s foray into Swiss-made watches is a momentous occasion in the watch world, combining their iconic design principles with the revered Swiss craftsmanship.
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© Photos: Braun
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