The BOSS x NFL collection represents a groundbreaking partnership between the world of football and high-end fashion. Seamlessly blending style and passion, this innovative collaboration empowers fans to “Play like a BOSS” with confidence and flair.
As the worlds of football and fashion collide, the BOSS x NFL collection emerges as a celebration of dedication, passion, and commitment. Featuring the Dallas Cowboys, New York Giants, Las Vegas Raiders, Los Angeles Rams, and Miami Dolphins, the collection includes stylish hoodies, sweatshirts, T-shirts, and polos, ensuring that fans can support their favorite teams in style.
Ryan Samuelson, Vice President of Consumer Products for the NFL, shared his enthusiasm for the partnership: “The NFL is adopting a new approach to fan apparel with this partnership. They can support their favorite team in style. The clothing will live up to BOSS’s reputation, and we hope enthusiasts will join us at the 2023 NFL Draft to purchase and celebrate the new collection.”
Marco Falcioni, Senior Vice President of Creative Direction at HUGO BOSS, echoed Samuelson’s sentiments, expressing excitement about the collaboration and its broader implications: “This collection pays tribute to the players and the high-level training they undergo season after season, with a strong and global message about what it means to commit and play like a BOSS.”
The BOSS x NFL collection features 100% cotton fabric, with intricate embroidery and raised prints that showcase the perfect balance of performance and style. Under the creative direction of Trey Laird, the campaign highlights NFL players and champions like Micah Parsons, Jaelan Phillips, and Victor Cruz, alongside models Joan Smalls and Taylor Hill. Shot in striking black and white by photographer Matthew Brookes, the campaign emphasizes the powerful message: “No matter the team, no matter the stakes, no matter the point – always play like a BOSS.“
In a thrilling addition, BOSS will make its presence felt at the 2023 NFL Draft in Kansas City through a pop-up store offering the collection and customization options. Open from April 27 to April 30, the partnership between the NFL and BOSS will continue throughout the upcoming season, culminating at Super Bowl LVIII in Las Vegas.
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Fans can purchase the BOSS x NFL collection on NFLshop.com/hugoboss, hugoboss.com, in BOSS stores, and at select national and international retailers. The range is set to expand this summer, adding 17 more teams, including the reigning Super Bowl champions, the Kansas City Chiefs, and the NFC champions, the Philadelphia Eagles.
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