The BOSS Spring/Summer 2023 collection made its debut in Miami on Wednesday, 15th September, showcasing a play of materials and contrasts that redefined the codes of traditional tailoring, a hallmark of the HUGO BOSS brand.
With a new “see now, buy now” approach, the collection reimagines the brand’s tailoring heritage, inspired by the intense force between opposing elements like land and sea, opaque and transparent, and past and present.
As the Senior Vice President of Creative Direction, Marco Falcioni, stated, “this powerful juxtaposition serves as the cornerstone for a new exploration of prints, tones and textures, opening the door to a world that invites a creative and visual dialogue.” The collection features a mix of silk and nylon fabrics with a light, pleated approach, enriched with color and a range of hues that mirror the Art-Deco architecture of Miami. The tailoring essentials, like suits, shirts, and trench coats, are updated with cool shades, while warm and soft colors, such as powdery, sun-washed hues, are also incorporated into the collection.
The modern and aquatic-themed set design added to the atmosphere of transparency, giving the illusion that the entire venue was surrounded by waterfalls and the models were walking on water. Over 500 guests were in attendance, including renowned celebrities, athletes, and fashion icons like Naomi Campbell, DJ Khaled, Jordan Barrett, and Demi Lovato. The event was followed by an after party at Herald Plaza, featuring a DJ set by DJ Nasty and DJ Danny Daze.
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