When fashion and sports collide, a sartorial magic takes place. The union of BOSS and the National Football League is once again poised to make waves in the world of sports fashion, reiterating that team spirit can be both zealous and chic.
BOSS has taken its alliance with the National Football League (NFL) to new heights, amplifying the BOSS x NFL line introduced earlier. Fans can now cheer for 22 teams, draped in exclusive lifestyle garments ranging from sleek sweatshirts to plush jackets and joggers. And yes, these aren’t just any pieces of clothing, but those that parade the distinct colors and logos of both the American Football Conference (AFC) and the National Football Conference (NFC).
Renowned lensman Mikael Jansson brings the fervor of the National Football League to life with short films and photos that seize the electrifying moments leading up to a game’s kickoff. Through Jansson’s keen eye, fans witness the prowess of celebrated players like the Kansas City Chiefs’ quarterback, Patrick Mahomes, Trevon Diggs of the Dallas Cowboys, and Buffalo Bills’ Damar Hamlin. His visuals not only pay homage to the athletes but also to the adoring fans. In a particularly evocative series, Jansson uses a luminous tunnel to mimic the explosive energy that erupts when players set foot on the field.
Yet, the expansion doesn’t stop with apparel. BOSS, in its typical meticulous fashion, has curated new accessories to accompany the line. Imagine carrying a sophisticated nylon bag, its zipper pull reminiscent of a football, or lounging in swimwear that bears the signature hues of your preferred NFL team. With BOSS’s attention to detail, each piece becomes a testament to craftsmanship and a nod to the fervor of football.
Every season, through this partnership, BOSS salutes the grit and tenacity of American football players. However, this is not just about paying tribute to the athletes. This line enables fans to embrace their identity, to make a statement about their allegiance, and to do so with unparalleled flair.
Eager to show where your loyalties lie? The BOSS x National Football League collection is ready to be browsed on nflshop.com/hugo-boss and boss.com. Additionally, a curated selection awaits in certain BOSS stores and select retailers globally.
Click on this link to read this article in French version
