BOSS brand has been named as the official partner of the new Matterhorn Cervino Speed Opening, the first cross-border Ski World Cup race that will take place later this month.
The Matterhorn Cervino Speed Opening, the first ever cross-border Ski World Cup race, will kick off on October 29. The event will take place on the famous glacier between Zermatt, Switzerland, and Cervinia, Italy. The first four runs are scheduled for October 29 and 30, 2022, for the men’s downhill and November 5-6 for the women’s downhill.
Although this is the very first edition, the Matterhorn Cervino Speed Opening is already attracting many renowned national and international sponsors, including BOSS, Sunrise, BKW, OCHSNER SPORT, Electrolux, Huawei and Telepass, showing the attractiveness of the event and the success of its organizers in attracting premium partners.
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“This race between Zermatt and Cervinia is a huge addition to the Alpine Skiing World Cup calendar. It strengthens the speed disciplines and offers unique sporting moments to the athletes and their fans thanks to a historic course that starts in Switzerland and ends in Italy,” Johan Eliash, President of the International Ski Federation (FIS), told the Valle d’Aosta daily AostaSera.
As a partner of many sporting events, BOSS is ensuring its presence at the Matterhorn Cervino Speed Opening with a very important visibility. The brand will be visible on bibs, flags, start hut and on the racetrack itself, with almost two thirds of the run visible to visitors from the finish line area. In addition, the finish line area will feature a BOSS-branded arch at the border crossing.
BOSS will also design the panoramic terrace in the VIP hospitality area, which includes a bar and a photocall spot leading up to the entrance, where its logo will be on full display.
But that’s not all! The brand has also announced that a hot air balloon and paraglider bearing its logo will fly over the peak over the course of the event and that a welcome pack containing specially developed BOSS products and accessories will be given to VIP guests.
Click on this link to read this article in French version.