Like an artisan refining a masterpiece, PUMA has meticulously crafted Borussia Dortmund’s Cup jersey for the 2023/24 season, a tasteful blend of nostalgia and novelty.
Unveiled amidst the dazzling lights of Las Vegas during Borussia Dortmund‘s pre-season tour, this design stands as a testament to a city that masterfully blends tradition and innovation.
Once known as the city of steel, Dortmund has always been a shining symbol of strength and resilience. A city that knows how to reinvent itself, Dortmund’s legacy is embroidered into the fabric of this jersey that is both a nod to the past and a glimpse into the future. With a unique combination of black and yellow, the club’s quintessential colors, this jersey echoes the vibrant spirit of a new generation.
“Anticipation for the third Borussia Dortmund jersey each season is akin to waiting for the final piece of a beautiful triptych to be revealed. The Cup jersey is no ordinary jersey; it’s a unique piece of art,” Marco Mueller, Senior Head of Product Line Management Teamsport Apparel at PUMA, said with evident excitement. “To craft a kit that draws inspiration from Borussia Dortmund’s hometown in such an outstanding way fills us with pride. Witnessing it on the pitch is something we’re eagerly looking forward to.”
The thrill was echoed by Carsten Cramer, Managing Director of Borussia Dortmund, who underscored the timing of the launch. “Revealing our new Cup jersey during our pre-season tour in the United States is not just a launch; it is a tribute to our fans worldwide,” Cramer said. “We anticipate that this sensational new jersey will capture the hearts of our fans and players alike.”
The Authentic jersey, a seamless blend of performance and comfort, boasts cutting-edge technology. Constructed with ULTRAWEAVE fabric and featuring a four-way stretch structure, this jersey defies weight and friction, giving players the freedom to move effortlessly. The jersey integrates dryCELL technology into its fabric, ensuring players remain dry despite the intensity of the match.
The Replica version, crafted from 100% recycled materials (excluding trims and decorations), also incorporates dryCELL sweat-wicking technology, keeping the wearer comfortable, whether on the pitch or in the stands. Both jerseys take the concept of sports apparel a step further, aligning fashion with a conscious, greener future.
The jersey was revealed at an exclusive Las Vegas event that brought together the worlds of football and fashion, a testament to the jersey’s design. The city reciprocated the honor by lighting up the Las Vegas Strip’s Ferris Wheel in the colors of Borussia Dortmund.
The unveiling was followed by the pre-season match against Manchester United on July 30th at Allegiant Stadium, where the jersey made its debut appearance. This underlined the interconnection of sports and spectacle in the city renowned for its entertainment industry.
The new Borussia Dortmund 2023/24 Cup jersey, a tribute to a resilient past and a hopeful future, is now available in PUMA stores, on PUMA.com, the BVB shop at SIGNAL IDUNA PARK, bvbonlineshop.com, and selected retailers worldwide.
Click on this link to read this article in French version
