Macklemore’s Bogey Boys and adidas have teamed up to create a unique golf collection.
This collaboration is a testament to the growing intersection of sports and fashion, where the golf course is becoming a runway for athletes and fans to express their personal style.
Macklemore, known off-stage as Ben Haggerty, is not just a Grammy-winning artist but also an avid golf enthusiast. His passion for the sport led him to create Bogey Boys, a golf apparel line, in 2021. The brand’s modern take on traditional golf attire has resonated with fans worldwide, with the hats being a top-selling item.
The success of Bogey Boys caught the attention of adidas, leading to a collaboration that marries the German sport brand’s heritage with Bogey Boys’ fresh perspective on classic golf attire. The collection, designed by Macklemore and the adidas team, draws inspiration from golf and tennis looks of the ’70s and ’80s.
A notable feature of this collaboration is the use of adidas’ iconic Trefoil logo, marking its debut in golf apparel. “One of the coolest parts about the collection is that we were able to use the classic adidas Trefoil logo locked up with our Bogey Boys logo,” Haggerty shared. The inclusion of the Trefoil logo is a significant nod to adidas’ legacy, further enhancing the collection’s appeal.
The collection is not just about aesthetics; it also considers the practical needs of modern golfers. Jennie Ko, design director for adidas Golf, emphasized the blend of fashion and performance in the collection. Key pieces include placket polos with a higher collar stance, a terrycloth track suit, straight-leg trousers in adidas’s Warpknit fabric, and a graphic T-shirt with “Welcome to the Clubhouse” emblazoned on it.
The collection also extends to womenswear, featuring a terry cloth romper and a high-waisted skirt, among other pieces. This inclusion is particularly noteworthy as Bogey Boys does not typically offer dedicated womenswear.
The collaboration also introduces a MC80 spikeless golf shoe for both men and women, offering a classic look from the ’80s with modern comfort features. Accessories such as a five-panel rope hat, leather golf glove, and leather travel bag complete the collection.
This collaboration is a testament to the evolving landscape of golf fashion. As Haggerty puts it, “Golf fashion is expanding. I come from a streetwear background and I’ve always been a fan of brands that have created their own niche market in their own lane. We are a little bit left of center, of course, which was always the intent.“
The collection’s launch is set to coincide with the PGA’s U.S. Open at the Los Angeles Country Club from June 15 to 18. The future of this collaboration remains open-ended, with both Haggerty and adidas expressing openness to future projects.
Click on this link to read this article in French version