In the M brand’s 50th year, BMW Italy and Alcantara have teamed up to create a unique BMW M4 Competition, with an exclusive Alcantara interior, the result of a joint work between the two brands.
Unveiled at BMW House, Via Verri in Milan, this exceptional edition is based on the current generation of the most successful model series in the history of BMW M: the BMW M3 and BMW M4, synonymous with high performance in the medium premium segment and powered with an inline six-cylinder engine with power output of up to 375 kW/510 hp, M TwinPower Turbo technology and high RPM features.
Inside this BMW M4 Competition, the German automaker called on Alcantara to dress the seats, roof liner, pillars and door panels with a black and yellow version, with contrasting stitching, of its Alcantara leather specially developed for the occasion.
The headrests feature the M logo, created to commemorate the 50th anniversary of the M division, and the BMW 50Jahre logo, both embroidered, to highlight the excellence of Italian craftsmanship.
Like a thread between the past and the future, some of the car’s details, such as the center seat and door panel weave, are inspired by the historic 1972 BMW 3.0 CSL.
Other custom features of this unique piece include a laser reproduction of the Milan skyline on the door side panels. Milan was chosen as the city of lifestyle and fashion where both brands are based, and as being the cradle of the project.
“2022 is a special year for BMW’s M division because we are celebrating the 50th anniversary of the brand that has always offered the highest performance sports cars in our range. This is an extraordinary story of a car that has become legendary and its Italian DNA. The BMW M1 designed by Giugiaro. It was therefore a natural choice to enthusiastically accept Alcantara’s proposal to make a one-off BMW M4 Competition. This was the perfect way to celebrate BMW M’s 50th anniversary with outstanding Italian design and cutting-edge sustainable materials,” said Massimiliano Di Silvestre, President and CEO of BMW Italy.
“At Alcantara we are delighted about this partnership with BMW, which once again has given us the opportunity to demonstrate our shared identity values. Alcantara accentuates the extreme sportiness and lightness of the M-Series, offering the driver grip for a sporty ride with comfort and wear resistance, without ever sacrificing the truly unique sensory experience.” completed Andrea Boragno, President and CEO of Alcantara.
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