In twenty-six years, the Pokemon franchise has become a true pop-culture phenomenon. What started out as a game for Nintendo Gameboy – released in 1996, it came out of the imagination of Japanese video game creator and producer Satoshi Tajiri – has now taken root in multiple universes, from cartoons to manga, card games to fashion.
There are countless brands, both popular and luxury, that have dedicated new collections to the franchise, like Billionaire Boys Club, the streetwear brand founded by Pharrell Williams.
The brand has just announced its partnership with the Japanese franchise to release a special edition capsule of clothing and home goods.
The collaborative collection delivers a range of apparel and accessories in Billionaire Boys Club’s favorite streetwear style, featuring some of the Japanese franchise’s unforgettable stars like Pikachu, Mewtwo and Meowt, among others.
In addition to the knit and hooded sweatshirts, the capsule also includes must-have t-shirts, a white tote bag featuring Pikachu and an unmistakably kawaii rug featuring Pokémon and Mewtwo.
The Billionaire Boys Club x Pokémon collection will hit BBC flagship stores worldwide and online at bbcicecream.com starting August 12.
