Art Basel Miami, one of the most important art fairs in the United States, is coming up from December 01 to 03, and for the occasion, Pharrell Williams‘s Billionaire Boys Club brand has teamed up with New York graffiti artist Todd James to release a capsule collection.
The famed graffiti artist reinvents the classic BBC Icecream designs, originally conceived by graphic designer SK8THING, the man behind some of the brand’s most iconic illustrations in the early 2000s, with his bold, whimsical touch.
Revisited motifs, such as the famous hound dog reinterpreted in a multi-color palette or cosmic graphics, appear playfully on a varsity jacket, t-shirts and hoodies, a set of knit shirts and shorts, and accessories such as a trucker hat, skateboard and cookie jar.
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The Billionaire Boys Club x Todd James capsule collection is set to arrive at the brand’s flagship store in Miami and online starting December 1. To celebrate the partnership, BBC Icecream and Pharrell Williams will host Todd James during Art Basel Week on December 1 from 5-8pm.
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