Watches and Wonders 2023 – The Baume & Mercier Riviera Azur 300m: A timeless classic reborn

3 mins read
Baume & Mercier - Riviera Azur 300m

In celebration of its 50th anniversary, Baume & Mercier has unveiled the new Baume & Mercier Riviera Azur 300m, a watch that perfectly captures the brand’s unique savoir-faire and the spirit of the French Riviera. With its signature design and versatile features, this timepiece is a fitting tribute to the legacy of the Riviera watch collection.

A timeless design for the modern age

The Baume & Mercier Riviera Azur 300m maintains the iconic twelve-sided bezel and sleek lines that have characterized the collection since its inception. Designed by Jean-Claude Gueit in the early 1970s, the watch boasts a sport-chic aesthetic that has remained fashionable throughout the decades. The new Riviera Azur 300m comes in two versions, each featuring a unique bezel design that connects the hour segments for a sense of perfection.

Two versions of the Riviera Azur 300m that encapsulate the spirit of the French Riviera.

Performance meets elegance

The Riviera Azur 300m showcases its commitment to performance with the Baumatic manufacture movement, ensuring accuracy, durability, and a five-day power reserve. Water-resistant up to 300 meters, the watch is suitable for various water sports, from swimming to snorkeling. The unidirectional rotating bezel, crafted from polished and sun-satin stainless steel, is designed to help divers calculate their diving times with ease.

The luminescent indexes, coated in SuperLuminova, improve visibility underwater, while the blue or black anodized aluminum ring on the bezel ensures optimal use and precise handling. The smoked sapphire dials, available in blue or gray with a transparent wave decoration, evoke the beauty of the Mediterranean seafloor.

Baume & Mercier - Riviera Azur 300m

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A testament to Baume & Mercier’s craftsmanship

The new Riviera Azur 300m models exemplify Baume & Mercier’s dedication to excellence in design and manufacturing. The distinctive hour and minute hands, partially coated with beige or gray SuperLuminova, provide a striking contrast of light for easy reading. The watches are powered by the Baumatic movement, ensuring a daily precision of -4 s / +6 s and magnetic resistance up to 1500 Gauss.

These versatile timepieces can be paired with steel or rubber straps, thanks to the brand’s reliable “Fast Strap” interchangeability system, which allows for strap changes without the need for tools.

As a testament to the confidence in their manufacture movements, Baume & Mercier offers an eight-year warranty on any model equipped with a Baumatic caliber. The warranty includes two regulatory years and a six-year extension, available to watch owners who register on the Baume & Mercier website.

Baume & Mercier - Riviera Azur 300m

The Riviera collection: five generations of excellence

The Riviera watch has been reinterpreted and updated throughout its 50-year history, demonstrating Baume & Mercier’s commitment to innovation and setting the pace in watchmaking design. From its initial launch in 1973 to the latest Riviera Azur 300m, this collection has continued to evolve, while maintaining its unmistakable sport-chic spirit and unique aesthetic.

As the Baume & Mercier Riviera Azur 300m takes the plunge for its 50th anniversary, it stands as a testament to the brand’s dedication to craftsmanship, innovation, and timeless elegance. This exceptional timepiece is sure to be a cherished companion for those who appreciate the finer things in life.

Baume & Mercier - Riviera Azur 300m

A perfect companion for the active lifestyle

The Baume & Mercier Riviera Azur 300m is designed for those who live life to the fullest, seeking both style and functionality in their timepieces. Its water-resistant capabilities make it an ideal companion for water sports enthusiasts and adventure seekers alike. Whether you’re swimming, jet-skiing, sailing, snorkeling, or surfing, the Riviera Azur 300m is ready for any offshore adventure.

Baume & Mercier - Riviera Azur 300m

The art of the perfect strap

Baume & Mercier’s commitment to versatility and style extends beyond the watch itself. The “Fast Strap” interchangeability system allows wearers to effortlessly change the straps, ensuring the perfect look for any occasion. With a choice of steel or rubber straps, the Riviera Azur 300m can be easily adapted to suit your personal style and the demands of your active lifestyle.

Baume & Mercier - Riviera Azur 300m

Celebrating the Riviera’s enduring legacy

As the Riviera collection turns 50, it is clear that Baume & Mercier’s dedication to innovation and timeless elegance has stood the test of time. The brand continues to set the pace in watchmaking design, skillfully blending form and function in the Riviera Azur 300m. With its distinctive aesthetic and versatile features, this timepiece is a fitting tribute to the collection’s storied history.

The Riviera collection: five generations, one legend.

Baume & Mercier - Riviera Azur 300m

The Baume & Mercier Riviera Azur 300m is a celebration of the brand’s rich heritage, a watch that perfectly encapsulates the spirit of the French Riviera and the distinctive Baume & Mercier savoir-faire. With its iconic design, exceptional craftsmanship, and versatile features, the Riviera Azur 300m is a timepiece that effortlessly transcends trends and captivates the hearts of watch enthusiasts around the world.

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