The British brand Barbour has joined forces for the second time with the New York label Noah to create a collection of outdoor clothing inspired by the heritage of the venerable house founded in 1894.
For this reunion, Noah founder Brendon Babenzien was given carte blanche to reinterpret some of Barbour’s iconic pieces, such as its Bedale jacket, which is reworked here in a protective fabric made of 60% cotton and 40% polyamide and available in a range of bold shades of bright red, vibrant green, brilliant orange or eye-catching blue.
The collection also includes a camouflage jacket made out of waxed cotton with a contrasting light brown corduroy collar, corduroy cargo pants, t-shirts featuring a duck and the message “The best British clothing for the worst British weather” – a strapline from the Barbour catalogues in the 1980s – as well as a number of accessories including a large backpack, a camouflage-print bucket hat, and three brightly colored cotton sports caps with an embroidered duck motif.
“Brendon is a lifelong fan of Barbour. His interpretation of our heritage is always playful but respectful. Noah has a great sense of counter-culture cool and are always great to work with. It’s a creative young brand,” said Ian Bergin, Barbour’s director of menswear.
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The Barbour x Noah collection is available today at barbour.com and noahny.com, and at select retailers worldwide.
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