Street corners, soulful conversations, and the rhythmic snip-snip of shears – these are the essence of barbershops, the anchors of communities. Weaved into these cultural eddies, PUMA x Rhuigi offers an ode to the very heart of the neighborhood. In their latest chapter of collaboration, the founder and creative mind behind RHUDE, Rhuigi Villaseñor, with PUMA unfurls drop Five. The collection, drenched in nostalgia, isn’t just about the apparel; it’s a narrative of the unsung tales, the local legends, and the urban spirit.
The journey of PUMA and Rhuigi’s alliance is akin to the unfolding layers of a metropolis. From the towering skyscrapers to the gentle whispers in hidden alleyways, each capsule so far has been a tribute to New York‘s five boroughs. And just when you thought their narrative might be reaching its zenith, the fifth drop emerges, like a poetic verse waiting to be discovered.
Drop Five isn’t merely another collection. It’s a deep-rooted celebration, a testament to the unseen marvels, community pillars, and everyday heroes that often go unnoticed but shape the ethos of an environment. Through this collection, PUMA and Rhuigi beckon you into the world of barbershops – places teeming with stories, where history is often made amidst laughter, advice, and the gentle touch of a comb.
One can imagine the scene – a sunny afternoon, the hum of the city in the backdrop, and the PUMA x Rhuigi wearers lounging in the classic barber’s chair, surrounded by the distinct smell of hair products and the sound of old jazz records. This barbershop-inspired ensemble showcases specially crafted crests and badges, underscoring the deep heritage and lore associated with these community hubs.
The standout feature of this release is undeniably the barbershop-chic take on the iconic PUMA Clyde. This reimagination captures an unparalleled elegance and panache. Paired with a razor-sharp outfit ensemble – a collared shirt, track jacket, shorts, and a cap – the Clyde metamorphoses into a symbol of old-world charm fused with urban sophistication. The preppy essence of blue and pink pinstripes on the track jacket, shorts, and cap captures a certain timeless elegance.
Adding to the ensemble are two variant versions of the Clyde. Adorned in shades of blue and white, these sneakers evoke a classic feel with a tumbled leather finish, an exaggerated tongue with emphatic PUMA branding, and a touch of velvety suede highlighting the PUMA Formstrip.
The PUMA x Rhuigi Drop Five will be released on August 12, 2023 on PUMA.com, PUMA’s flagship stores, and selected elite outlets globally.
© Photos: PUMA
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