Fashion’s tectonic plates are shifting, with venerable Swiss luxury brand Bally heralding a new era. The addition of DK, the shining star from the globally acclaimed K-pop group SEVENTEEN, as their latest global brand ambassador marks a profound evolution in the brand’s chronicles.
Capturing the spirit of Bally’s commitment to innovation and excellence, DK’s incorporation speaks volumes about the brand’s vision. Nicolas Girotto, Bally’s enthusiastic CEO, professed, “The iconic SEVENTEEN’s DK, with his contemporary flair and charisma, mirrors our core values.” This sentiment was beautifully echoed by DK himself who shared, “It’s a momentous honor to stand as Bally’s emblem, a brand that epitomizes artistry, distinction, and innovation.”
The synergy between DK and Bally is poised to be showcased in the upcoming Spring/Summer 2024 campaign. Devotees will recall DK’s earlier tryst with the brand at the Fall/Winter 2023 Milan showcase, underlining that this collaboration has been brewing for some time. As Bally embraces change, its audience waits with bated breath for the creative marvels from Simone Bellotti, their newly announced creative director. His debut presentation, paired with the fresh partnership with DK, is sure to infuse a revitalizing energy into the Swiss maison.
SEVENTEEN’s journey since 2015 has been nothing short of spectacular, and DK has been pivotal, not just as a core member but also leading the sub-unit BSS. His foray into the theatrical arts has only added depth to his persona. With his current stint on SEVENTEEN’s “Follow” tour in Japan, DK is undeniably in the limelight, making his association with Bally even more significant.
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