On the brink of a ew football season, Arsenal and adidas have combined their rich histories to introduce a fresh tribute to the 1980s. The third kit for the 2023/24 season captures the essence of the past while propelling the future of both the club and its vibrant supporters.
The kit’s mesmerising mineral green base is complemented by the rich collegiate navy shoulders, presenting an aesthetic delight. What makes this piece standout is the off-white crest and sponsor logos, enhancing the nostalgic vibe and bringing to life a revered cult classic. The minimalistic approach to this design ensures it’s not just a kit, but a timeless collection for every supporter, whether they’re cheering from the bleachers or their couches.
As Arsenal’s men’s and women’s teams set their sights high, aiming for UEFA Champions League glory, this kit doesn’t merely stop at fabric. An accompanying film intertwines the elegance of continental style with the heartbeats of Islington streets. Fans will be ecstatic to spot the likes of Declan Rice, Jurrien Timber, and Leah Williamson as they navigate through iconic landmarks shadowing the Emirates Stadium.
Inigo Turner, Design Director for Football Apparel at adidas, remarked, “The iconic green away shirt from the 1982/83 season stood alone. Its modern-day rendition harmonizes the domains of fashion and football. Our goal was to craft a kit ready for elite performance while simultaneously being a stylish emblem for the fans, capturing their pride both inside and outside the stadium.”
Not to be overshadowed by the aesthetics, the kit incorporates the pinnacle of adidas’ tech innovations. The on-pitch version employs the groundbreaking HEAT.RDY technology. This ensures that athletes are not only looking sharp but are also at the pinnacle of comfort, ready to tackle challenges on the grandest stages. For the fans, the replica version is infused with AEROREADY technology, ensuring they remain dry and comfortable, mirroring the athletes they so ardently support.
And in the era where sustainability isn’t just a buzzword but a mandate, this kit triumphs with its eco-friendly initiative. Fashioned from 100% recycled materials, it stands as a testament to adidas’ commitment to curbing plastic waste. The brand continues its ambitious journey, striving to substitute virgin polyester with recycled alternatives by 2024.
Gooners can expect to see this exquisite third kit in action across multiple leagues. The Arsenal Women’s team is set to debut it against Bristol City in the Women’s Super League come October 22nd. The men aren’t far behind, as depending on the UEFA Champions League draw, they could be showcasing it as early as September.
For fans itching to get their hands on this nostalgic jersey, it’s available in all sizes. It’s accessible through adidas outlets, Arsenal-centric stores, and an assortment of retail partners. Of course, the digital age hasn’t been ignored, with adidas.co.uk/arsenal being the prime online hub for purchase.
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